Are you looking for cost-effective marketing strategies that offer a great return on investment? Look no further. The following three strategies have proven extremely effective for countless businesses and they can work for you. 

1.                   Media Releases – Very effective method of gaining visibility and credibility when published. You must have a well written release pertinent to the media source you are sending it to. You can distribute media releases both online and off.   

A quick Internet search under "media resources" in your city will bring up radio, television, newspapers and magazines in your area. To find online resources do a search under - free online press release distribution. Numerous listings will come up. Utilizing the free services when on a limited budget can prove to be invaluable.  

There are services you can pay for if you are so inclined. An excellent resource for both free and paid distributions is www.prweb.com. I highly recommend PRWeb. I have utilized this resource numerous times with outstanding results.

Prior to writing a media release determine the following:
-Who is your target market?
-What is your target media? 
-Who is the contact person at the media outlet? 
-What is the timeframe for submission?
-Do you have an attention-grabbing headline? 
-Do you know the who, what, when, where, why, how?
-Do you have good quotes, research and technical date if appropriate? 

2.         Articles - Writing articles is a great way to gain recognition as an expert in your field or industry. By providing practical information you can reach targeted audiences in a very cost effective fashion. This can create exciting opportunities for you and your business. 

It is recommended you write on what you are knowledgeable about. Make sure your information is factual.  Incorrect or untrue information can come back to haunt you.  

Recently I read an article by someone claiming to be an Internet marketing expert. Their article was about gaining visibility on the Net. To find out how much visibility this so called expert has, I did a name search on the author. The “expert” author had only 10 postings under his name. Not very impressive when other experts have thousands of listings. This is a surefire way for this "expert" to lose credibility with many people.

3.            Presentations – One of the most effective ways to market your product or service is to offer a complimentary information seminar. When you provide great information that is of interest to your market you have become a resource before you are a vendor. By positioning yourself as a resource you are marketing in a very unique way.  

Hosting a presentation can be virtually expense free. You can offer to do a presentation at a staff meeting for a client. Many large companies have brown bag lunch speaking opportunities. You can host a meeting open to the public at your local library. (Be sure to send press releases to the local media when you are offering a presentation open to the public)  

Many associations, including your local Chamber of Commerce, are constantly seeking good presenters who can provide timely and content driven talks that benefit their members. 

When you apply one of the three recommendations to your marketing mix you will gain benefit. When you apply all three the results can be phenomenal.

Kathleen Gage is an inspirational keynote speaker and a sales & marketing business advisor and corporate trainer. Visit www.kathleengage.com for further information.

Publishing Guidelines: You may publish my articles in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

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To learn more about Kathleen’s speaking availability to speak at your conference, convention or in-house training session and fee schedule contact her at: 801.619.1514 or Kathleen@turningpointpresents.com  

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Looking for a dynamic speaker for your next event? 
Kathleen Gage is an inspirational keynote speaker and a sales & marketing business advisor and corporate trainer. To book Kathleen for your next engagement call 801.619.1514

 

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Utilize various avenues to market    

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