Vol. 7 Issue 4
 Article | Marketing Tip | Upcoming Events | Featured Offer | Sign up for Newsletter               April, 2005 
  
Do you want to increase your revenues and keep your cost down?
Looking for ways to gain visibility in your market and with potential customers? Then Street Smarts Marketing & Promotions is for you.

Ever wanted a step by step formula for your home based or small business success? If so, then you will want to read the  FR*EE report entitled, "Learn How One Salt Lake City Based Consultant Made Over 100k from One Idea."  Click here to access this free report.

Invest Your Time Wisely Through Article Distribution

One of the greatest returns on investment of your time and effort will be with online article distribution. When strategically done you can drive incredible numbers of people to your website.

There are numerous advantages to writing and distributing articles online:

Ø       Establishes you as an expert

Ø       Credibility for you and your business

Ø       Increased visibility for your website

Ø       Greater ranking on search engines when articles are posted

Ø       Increased leads, more clients, greater sales

Ø       Opportunity for up selling

Ø       Creates speaking opportunities both locally and nationally

You can distribute your articles to literally hundreds and in some cases, thousands of places on the Internet. There is a very real chance of having tens of thousands and even hundreds of thousands of people viewing your information. Keep in mind they are also viewing other people’s information so you do have a lot of competition for mind share.

In a matter of minutes you can distribute your articles to literally dozens of newsletters and groups that are looking for quality content articles. The advantage to others using your information is they are providing an excellent article to their readers without having to write the articles themselves.

Many Ezine editors neither have the time nor desire to write their own material. There are thousands of editors and publishers looking for quality, content driven information on a consistent basis.

The advantage to you is extended reach and exposure. The process for article development and distribution

Ø       Decide on your topic. Choose a topic that you have an interest in. The process of writing becomes much easier this way. The articles I write for my business position address areas of marketing, promotions and sales.

Ø       Decide the type of article you are going to write. How to’s, tips and top ten lists are all very popular as are articles where you conduct an interview with an industry expert, a well established business leader or a celebrity. 

Ø       List the two to three main points you want to make in the article.

Ø       Determine length based on where you will submit the article.

Ø       Develop a list of online and offline sources you will send the article to. Unsolicited submissions online are much more appropriate than offline. Rarely will a publication such as a newspaper or magazine accept unsolicited articles. Do your research regarding submission guidelines before sending something out. Whatever the guidelines, follow them.

Ø       Create a catchy headline. The headline will determine whether or not people will read the article.

Ø       Develop a succinct byline. Remember to put a link back to your website unless the editor forbids this. Most will let you have your link though.

Ø       Proofread. Better yet, let someone else proofread.

Ø       Consider using the services of a professional editor.

Ø       Set a goal of how many online resources you will send the article to and do it.

 

Gathering the locations to distribute your articles can be extremely time consuming. A great resource for article distribution sites Click Here 

The web owner, Bonnie Jo Davis, has compiled hundreds of resources that are available to members. The cost is minimal and well worth the investment of $35 for a six month membership.

To learn more about E-Marketing check out my newest information product

Street Smarts 
Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet to grow your business Order today

By Kathleen Gage  

 

10 Days to Making More Money

By Lori Giovannoni

Most of us overcomplicate things. Selling is pretty simple.  True we need systems in place, support materials and a contact manager, but when all is said and done what stops us from selling is usually in our head, not in our office.

There are 4 actions when taken everyday for 10 working days with unswerving commitment will increase your sales and put more money in your pocket. Guaranteed!

Set Your Intention There is absolutely no substitute for knowing what you’re going after. Research clearly indicates when we set an intention or a goal we subconsciously as well as consciously align our actions and resources to attain that goal. What some folks find as lucky and coincidental is actually the power of intention at work. Few things are as powerful as our thoughts and if our thoughts are not aligned with our actions our thoughts always win. When you set a strong intention it gives your actions a path to follow instead of the other way around.

How many prospects will you contact each day? How many sales will you make? It is important to keep your intention clearly in front of you throughout the day. Don’t worry how all the details will come together just keep focused on what you want to accomplish. Intention does not take the place of action, but action alone can often result in activity and no sales.

A tip, set your intention so it is a stretch but not impossible. If you are contacting one or two new prospects a day, set an intention for 4 prospects. Once you’ve become successful at 4 increase to 6 and so on.

10 Referrals In 10 Days Each day call a current customer, someone who is willing to advocate on your behalf and ask them who they know that they would be willing to refer you to.  This exercise is not an exercise in selling as much as an exercise in asking. The world of selling is made up of unlimited networks all of them crisscrossing and intersecting through relationships. Selling is mastering the art of relationships and learning to ask for an introduction to the right relationship(s). This exercise is an essential component of more sales and more success.  If you are a master at asking for referrals then ask for really high-end referrals. If you are new at this, then simply learn to ask. The trick is to do this for 10 days without wavering. This is called “Mastering the Ask”. Most people in sales think the most important ask is asking for the sale, it is not. The most important ask is asking for the referral. Master the Ask for just 10 days and watch your sales explode and your income grow.

Work From the End Result Forward Don’t wait until you’re successful to act successful. Act as though your success is actualized; you’ve accomplished what you’ve set out to accomplish. Place yourself in the future and work from a platform of success. Don’t indulge self doubt nor your negative thinking habits. Your job is to live in a platform of success for 10 working days.

Whether on the phone, face to face or in the exchange of email you are to come from a place of pure and certain success. This is not arrogance and this is not pretending to be something you are not. This is setting your intention for success 10 working days in the future and moving your mind and your actions to that place. This will be by far the toughest part of your 10 Days. Remember… actions follow thoughts and behaviors align with intention…..if you’re living success you’re thinking success and if you’re thinking success it is in the bag.

10 working days of working from your end result…….SUCCESS.

Celebrate Every Chance You Get Most of us are mesmerized by rejection (that’s because it allows us evidence for the validity of our negative thinking). Give it up.

Celebrate every success large and small (especially small if you’re just starting in this great business of sales). Celebrating all your successes trains the mind to allow success. Many folks fail in sales because they train their mind to look for evidence of failure.

With more failure there is greater resistance to selling and with resistance you’ll talk yourself or worse work yourself right out of the greatest job on earth. For 10 working days celebrate every success that comes your way. Revel in the emotion of success, brag to your friends, send off emails to your coaches, and let yourself feel what it feels like to win.

Tip: It is important to do this for 10 working days, then adjust intentions.

10 days in enough to set a pattern, learn new behaviors without overwhelming yourself. Keep it fun, celebrate the success and find a partner to work with. We find in our coaching sessions that our clients do much better when they have a buddy.

Lori is the author of “101 Ways to Get Your Foot in the Door” a sales and marketing book designed to enhance anyone’s ability to create fun, creative and unique opportunities to get in front of prospects and clients. For FR*EE tips on “How to Get Your Foot in the door visit www.101waystogetyourfootinthedoor.com.  

Congratulations to Lori Giovannoni

Lori Giovannoni was recently recognized as one of Utah’s 2005 “30 Women to Watch.” Utah Business recognizes some of the most dynamic businesswomen in Utah. The wealth of this group is in its diversity; from bankers to designers, scientists to CEOs, these women have blazed a path to success, redefining their respective industries through service, fortitude and vision. Whether emerging from a refugee camp in Afghanistan, emigrating from Switzerland, or coming to America after finishing a graduate degree in Colombia, these women have all made their mark in Utah—building a future for themselves and creating a solid model for those who will follow.

Full story http://www.utahbusiness.com/parser.php?nav=article&article_id=3034

**********

Past Issues of Street Smarts Newsletters Click Here

eBook Creation and Distribution
Looking for Internet visibility? Want to gain more expert status recognition? Do your clients deserve outstanding information in an easy to read and access format? If so, then you may need an eBook specific to your market. 

Kathleen Gage is experienced at development and distribution of eBooks in various industries. To learn more about this service email Kathleen at kathleen@turningpointpresents.com to find out how to get your first, or next eBook published. 

       

Foot In the Door 

Gaining Expert Status Position Within Your Market

If you are looking for a surefire method to get your foot in the door of your prospects and customers while you gain expert status within your market, special reports may be just the answer. Special Reports can be one of the easiest and most profitable ways you can generate visibility, recognition as an expert and even no cost publicity. Virtually everyone has special knowledge on a subject they can turn into a report.

Do you want to be a top performer in sales and marketing? Check out the newly released book 101 Ways to Get Your Foot in the Door! Learn fun, creative, and sometimes whacky strategies guaranteed to put you miles ahead of the competition. Click here

Click here

New Additions
Street Smarts Making Money with the Internet - The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales for Small and Home Based Businesses.

Learn how to get the most out of using the Internet in your marketing. Click Here

 

Kathleen’s Blog  
Click Here

Click on the comments area for contents of my blog. Feel free to post a comment of your own.

Marketing Tip
 Marketing is about finding and defining target markets for your products and services. Your marketing must be able to match the product to specific groups of people that are willing and able to buy the product and to know the differences of each of these target markets. 

 Rather than assuming that you will go through the process of defining your market once and be done with it, you must treat market identification as an ongoing process.

 Target market information allows you to increase revenues, decrease cost of marketing, refine your sales processes, determine more clearly who a prospect is and is not, discover market changes, and find more new customers.

 The better you can define your customers and their interests, distinguishing characteristics, and other distinctive factors about them, the more effective your marketing dollars will become. Once you know who your market is you can better set up a system for your marketing.

 You may actually have several different markets. For example, you may have one product line that is more generic and less costly than another. The people who would buy the first product line may be very different than those that buy a second, third or fourth, more costly product line.

 To learn how to clearly define your market in the most effective way possible you will want to get Street Smarts Click Here

 

Get your FR*EE report entitled, "Learn How One Salt Lake City Based Consultant Made Over 100k from One Idea."  Click here to sign up.

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Up Coming Events

Are you looking for a powerful, content driven, inspirational speaker for your next conference, training session or seminar?

To learn more about Kathleen’s speaking availability and fee schedule contact her at:

801.619.1514 or Kathleen@turningpointpresents.com

April 7, 2005
Gain More Leads, Better Prospects, and Increased Sales
Success Strategies to Increase Value When You Participate in Trade Shows

Featuring Kathleen Gage and Lori Giovannoni

Due to the overwhelming response of the two previous sessions, the Salt Lake Area Chamber of Commerce has opened up another session. Go to http://saltlakeutcoc.weblinkconnect.com/CWT/External/WCPages/WCEvents/EventDetail.aspx?EventID=918 to reserve your seat. Limited seating.

April 9, 2005
FREE NLP Conference featuring 14 top NLP presenters

10:00am – 4:30pm
Anderson Commons, 734 E. 200 S., SLC

Special Benefit for the Utah Youth Village & The Dancers' Theater Company
sponsored by Anderson Commons

More Info visit www.NLPExpo.com

April 16, 2005
Present with Poise, Passion and Power!
How to Persuade, Inspire and Motivate Like the Pros 

Speakers School 2005
Hosted by National Speakers Association Utah Chapter

For more information or to register on-line, go to http://www.speakersschool.com.

May 19, 2005

American Fork Women’s Conference

9 a.m . to 1 p.m.
Thanksgiving Point Garden Room
Cost:  $30
Come and enjoy amazing speakers and break-out sessions including Judith Rasband, Kathleen Gage, Matthew Townsend, Kim Johnson, Hilary Weeks, Lori Giovannoni and more. 

Sponsorships and booths are available for $100.  Please contact Debby Lauret for more information at (801) 319-8655
 Featured Offer

GREAT RESOURCE TO GROW YOUR BUSINESS

Confused about where to find great resources on the Internet to market your online business? If you are serious about getting your business to the next level check out "Online Marketing Resources You Need to Know"- Vol #1

"Over 200 of the Web's BEST Resources Organized in One Place. The Most HELPFUL Ebook Ever Published for Online Entrepreneurs!" Click here to learn more http://mcebook.mcpromotions.com/


Street Smarts 
Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet to grow your business By Kathleen Gage
ISBN #0-9658159-5-1  Maxwell Publishing

If you’ve been studying market trends you know that Internet use continues to rise. To not have Internet marketing as a part of your overall business strategy may be losing you incredible amounts of money.

Fact: people use the Internet to gather information, to find businesses in their area such as dentists, hair salons, health clubs, restaurants and more. Additionally, Internet sales have gone through the roof.

“Our Internet presence and sales from our presence are the reasons we have a successful business in a town of 3,000 people. Without the Internet, our revenues would not be anywhere near what they are at. They account for 73% of revenue. I couldn’t think of doing business without my Internet marketing strategies,” Patricia Twitchell, owner, Just Bears and Stuff. www.justbearsandstuff.com

The greatest challenge most people have is they just don’t know what to do or where to begin. Unfortunately, the longer you wait to learn how to integrate your Internet presence into your overall marketing the further behind you are getting.

There is a solution.

STREET SMARTS Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet to grow your business By Kathleen Gage

Learn the formula I used where for less than $50 in marketing costs we had over 300 people attend a “free” information seminar. A “free” event that realized over $20,000 in back of the room sales for the speaker.

You will also learn how another client used the strategies outlined step by step in STREET SMARTS to Making Money with the Internet  to gain incredible market position through an event he produced for his client base. Over 250 people attended the event that Internet marketing was key in.

I will also share the details of how in one six week period I sold over $12,000 worth of products directly from a website. I actually made money while I slept and so can you!

And you will learn how Just Bears and Stuff owner, Patricia Twitchell gains lots of free visibility on the Internet that continually drives traffic to her website.

Here’s only a portion of what you will learn:

  • How to drive thousands of people to your website who turn into buyers

  • How to get hundreds of people to willingly promote your products and services for you

  • Elements of effective web design that create a strong message for your market

  • How to use the power of the Internet to gain visibility

  • Selling and making money on the Net

  • The power of Email marketing

  • Creating and utilizing E-zines that equate to a greater revenues

  • Overcoming content information blocks

  • Developing E-products that generate revenues

  • Using the Internet to sell an offline product or service

  • Understanding how to gain the most from a database

  • The power and profit that come from using Autoresponders

  • Targeted article writing and distribution that gain you instant visibility and credibility

  • Gaining massive visibility on the Net which equates to more credibility, increased leads and greater sales.

You will learn inside secrets on how to use the Internet to increase your bottom-line.

Order your E-book today!  For only $79 you will gain insights that I have spent time and lots of money to learn. If you are familiar with any of my other information products or you have attended one of my seminars, then you know I always provide massive information that is worth much more than the price you pay.

STREET SMARTS Making Money with the Internet will be delivered to your email box. What could be easier?

When you order today you will receive my E-book Earn More Than Ever Before, Strategies For Today’s Real Estate Professional to Gain Visibility and Occupy Space in Your Customer’s Mind absolutely FREE. That’s a $29 Value Even if you are not in real estate, the principles can be applied to virtually any business.

You will also be eligible for $100 off the training course. Regular price for the course is $299. You will receive your seat for only $199.

Order today ________________

Street Smarts Marketing and Promotions®

A simple, no nonsense approach to a strong bottom line

 

 

Even if you know very little about marketing, even if you have never done marketing before, even if you think you need to have someone else do your marketing and PR for you…Right here … You've Found The Marketing and PR Success System You've Been Looking For!

Street Smarts Marketing and Promotions is for people who want to learn and implement proven strategies for low cost, high return marketing and promotions. Created and written by awarding winning business owner, professional speaker and author, Kathleen Gage, this program is GUARANTEED to give you the tools you need to increase your bottom-line.   The program was selling for $299. After several request to make the information available online, I developed the material into a downloadable product.

I have packaged the written material so cost effectively it can be yours for only $197. But because you are reading this letter I am offering it for only $97 for the next two weeks. If for any reason whatsoever you are not completely satisfied with the information return it for a full refund.

Order Now! and receive Super Bonuses!

  • Full multi media E-program including the nearly 200 page learning guide and worksheets. (Value $97)

  • 3 Audio CDs that are a direct compliment to the nearly 200 pages of information in the learning guide. (Value $97) Will be sent within 24 hours of your order via USPS.

  • Keys to Creating Profitable Events E-book (Value $19)

  • Subscription to Street Smarts Marketing Ezine

  • Report on how I made over $100,000 from one idea.

  • Free weekly Sales Booster Tips

  • Act now and get everything for only $97

To order go to www.streetsmartsmarketing.com 

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