kathleen@turningpointpresents.com                                                                                                                   Vol. 8 Issue 4

 Article | Marketing Tip | Upcoming Events | Featured Offer | Sign up for Newsletter                                                       April, 2006 
     

“HEART to HEART - CANcer HOPE Boutique was finally accepted as a provider for IHC by applying principles from 101 Ways To Get Your Foot In The Door.  Now women with their health insurance can come to the boutique for their post mastectomy products!”

Patti Hagler - Owner - Heart to Heart - Salt Lake City, Utah
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Special Offer: 21 Empowering Seeds by Coach Zev Click Here
  


The Truth About Luck

“They are so lucky.”

How often has this been said about successful people and high achievers? Is it that they are lucky or is it that they are prepared? It has also been said, “Luck is when opportunity and preparedness meet.”

Preparation for our success has more to do with laying a foundation. It also takes developing skills, taking action, and enhancing our ability to be ready when a door opens rather than relying on simply a matter of luck.

Frequently we are offered opportunities we can choose to act upon or not. A door will open and we can either stand at the threshold or choose to walk through.

What holds some back is the fear of what is unknown on the other side. The truth is every moment of our life is an unknown. From the moment we rise in the morning to the moment we retire at night we cannot determine all we will experience in the day.

We can choose to stand at the threshold of life, hesitating to fulfill our deepest purpose, ever wondering what we could have achieved. Or we can choose to explore our talents and watch the wonder of our life unfold in such a way that others may be tempted to say, “They are so lucky!”

From the soon-to-be-released book The Law of Achievement, Discover Your Purpose, Possibility and Potential by Kathleen Gage and Lori Giovannoni. Both Gage and Giovannoni are award winning entrepreneurs, keynote speakers and authors. The Law of Achievement is scheduled for release on May 2, 2006.

Publishing Guidelines: You may publish my articles in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

 


Is Writing a Book in Your Future? - By Kathleen Gage

The ability to gain and maintain market share can be increasingly challenging for many professionals. There are numerous reasons for this; competition, the cost of doing business, being viewed as an expert and knowing how to stand apart from the crowd.

An excellent way to position yourself or your company is to leverage your expertise. This can be achieved by writing and publishing a book. For some, the thought of writing a book, let alone getting it published, can seem completely out of reach. Yet, with today’s technology and readily available resources, this is more achievable then ever before. Granted, there is work involved. Yet, the rewards can be well worth the time, money and effort invested.

Imagine two experts competing in the same market who have the same level of knowledge and expertise. One writes a book, the other doesn’t. Who do you think the public will view as the “expert”? Hands down, it will be the one who wrote the book.

With traditional methods of publishing it can take years to have your works published. Additionally, print runs are in the thousands. Without a solid marketing plan to sell and distribute the books the publisher, or you, are left with great dust collectors.  This is why authorship and getting published seems out of reach for many. However, there is a solution.

With today’s technology the process is much quicker and less costly. You can do what is referred to as POD – Print on Demand. This method allows for short runs of a book. The unit cost may be higher, but you don’t have to worry about keeping large quantities of inventory. You simply print according to market demand.

If publishing a paperback or hardcover book is out of the question in the short term even with POD, consider publishing an electronic book, also referred to as an eBook. Regardless of the industry eBooks are fast becoming a very popular added value tool to many Internet savvy business folks.

An eBook is a book in digital format that you can download to your computer and read using a software program, called Adobe Acrobat®. There are other formats, but a simple way to begin is with a PDF file.

Some people develop eBooks solely as a revenue stream. Other reasons to write eBooks are to build a subscriber list, credibility, visibility and a loyal readership.

Your eBook doesn’t have to be more than 10 – 15 or it can be as many as several hundred pages.  eBooks are excellent vehicles to build an opt-in subscriber list. Regardless of the reason, what it DOES have to be is valuable to the reader and filled with great information.

With a little foresight books, in whatever format, can become an intricate aspect of your overall marketing strategy that will position you as an expert and a leader in your industry. Maybe a book is in your future.

Kathleen Gage’s newest book – The Law of Achievement, Discover Your Purpose, Possibility and Potential – will be released on May 2, 2006 via a massive Internet campaign.

 

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Looking for unique and creative ways to get in front of prospects? Look no further!
101 Ways to Get Your Foot in the Door
is filled with great ideas that are sure to set you apart from the competition. Perfect for anyone who owns a business; sales professionals and sales managers.

Order today for only $19.95 plus S/H and receive 101 No Cost and Low Cost Tips to Market a Product, Service or Business absolutely FREE. This easy to read and apply eBook has lots of great ideas that are sure to get you on the fast-track of your marketing and promotions. Click here to order  

Look what people are saying about 101 Ways to Get Your Foot in the Door
“HEART to HEART - CANcer HOPE Boutique was finally accepted as a provider for IHC by applying principles from 101 Ways To Get Your Foot In The Door.  Now women with their health insurance can come to the boutique for their post mastectomy products!”

Patti Hagler - Owner - Heart to Heart - Salt Lake City, Utah
www.hearttoheartbcs.com

 

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Don't have a website? Not sure where to begin? On a limited budget? CentralPoint Systems can help. CentralPoint Systems:   Simple, inexpensive Web-based software to put BIG marketing power into your Web site. Build a highly effective new Web site or re-energize your current one. Get results by adding new dynamic functions that non-technical people can update.

                   

Looking for an engaging, dynamic speaker for your next conference or convention? A speaker guaranteed to energize and pump new life into your group. When planning your next meeting, conference or convention, Kathleen Gage is just the speaker to call on.

To learn more about Kathleen’s speaking availability to speak at your conference, convention or in-house training session and fee schedule contact her at: 801.619.1514 or Kathleen@turningpointpresents.com  

If you live in the Utah area and would like to know about upcoming events please click here


April 5, 2006
Improvisation training. Six week course begins April 5, 2006

Ever wanted to just “be in the moment”? Learn how through improvisation. Taught at the University of Utah by internationally acclaimed improv experts JoKyR and Jesster

http://continue.utah.edu/lifelong/detail.php?searchid=LLMT396 or email jesster@rocketmail.com

 


April 6, 2006
SHIM - Spirituality and Healing in Medicine Intermountain Region Monthly Meeting 
Special Guest - Reverand Sue Borg from It's a Miracle Center
Everyone welcome
7:00 - 8:30 p.m. Murray Library 
166 East 5300 South Murray, UT 84107
Contact - Lori Giovannoni at 801.299.1264 for further details


April 14, 2006
8:00 a.m. - 9:30 a.m.

Gain More Leads, Better Prospects, Close More Sales
FREE Business to Business Expo Training
Salt Lake Area Chamber of Commerce Board Room

175 E. 400 S. Ste. 600 Salt Lake City, UT

Featuring Kathleen Gage and Lori Giovannoni
Details http://www.saltlakechamber.org/calendar/events/detail/?EventID=1184 or call 801.364.3631  


April 27, 2006
8:30 a.m. – 11:00 a.m.

High Performance Accountability Business Briefing, a no-cost seminar, will be held in Salt Lake City at the Salt Lake City Marriott University Park Hotel. Designed for organizations with 50 or more employees.

Space is limited, so reserve your seat today for this complimentary event. Visit www.verseralearning 
or call (877) 958-8300, ext 144.


May 2, 2006

Release of The Law of Achievement, Discover Your Purpose, Possibility and Potential by Kathleen Gage and Lori Giovannoni. Be looking for a special promotional offer when you buy the book on May 2nd.

101 No Cost and Low Cost Ways to Market a Product, Service or Business. An easy to read eBook filled with information designed to increase your revenues while keeping your marketing costs down. You will learn strategies designed to enhance your overall marketing.

  • Learn how to find hidden marketing dollars

  • Discover what the 10 x 10 rule is and why you need to apply right away!

  • Gain incredible visibility within your market

  • Learn how to gain status as an industry expert

  • Find out how to get the media to call YOU when they need a story

  • Discover how to get prospects calling you rather than you always having to call them

Great for retailers, massage therapists, consultants, dentists, designers, authors, entrepreneurs, real estate brokers and more. Order Now

Order now and receive as an added bonus these 3 GREAT resources:

 

Keys to Creating Profitable Events

Discovered Success Secrets of Handpicked Mastermind Group 

50 Ways to Promote Your Website 

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Success formulas, 
tips and strategies addressing marketing & PR for:

Small and Home-based businesses, Retailers, Authors, Speakers, Consultants, Events Coordinators, and Non-profits

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Follow up

So you've done all you can to get your foot in the door. Great! Have you followed up?

Often, someone will work hard to get a lead and/or get in front of a customer and then do nothing on the backend. 

Put systems in place in order to streamline your follow up processes and your strategies for keeping in touch. 

Tired of cold calling? Ready to get your foot in the door of your prospects once and for all? If you answered yes, get your own copy of 101 Ways to Get Your Foot In the Door Click here


 
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Explore Joint Venture Opportunities

 Keeping marketing costs down while effectively reaching your market can be a daunting task. One of the best ways to cost effectively achieve outstanding market reach can be through Joint Venture (JV) Partnerships.

 By finding the right JV Partners you can have an incredible reach for pennies on the dollar. To determine who would be a good fit consider who you are trying to reach (your market), what product or service does the partner offer compared to yours and what greater benefit can you and your partner(s) bring to your clients and customers.


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Stay in touch with customers – AUTOMATICALLY!

Pull more subscribers, close more sales, build highly targeted opt-in lists faster, build trust with your potential customers and turn more visitors to cash.

FREE Details:Click Here

 


Drive qualified traffic to your website, increase visitors, leads, sales and revenues beginning right now with little or no cost at all? Tired of trying to figure it all out yourself? Wondering what is true and what is hype?

Order today for only $39 
Click Here

 


Ever dream of being a published author?
How to Write, Publish and Market Your Own Money-Making Book or eBook Online. 

Instant Book Writing Kit by Shaun Fawcett

Click here for information