Catchin’
up with Kathleen
Welcome
to the end of the year. What an incredible year 2007 has been! On a
personal level there has been so much that has occurred. Professionally
it has been an amazing year.
Over
the last year our niece Taryn married TC, a wonderful young man who has
been
welcomed with open arms into our family. We also watched our 15-year-old
nephew, Shane McGoey aka Go-Go McGoey, continue to place first in race
after race in his sport of choice.
www.shanemcgoey.com
Street
Smarts Marketing is one of his proud sponsors. Since his sport is one
that can cost quite a bit to be involved with, Shane is always on the
lookout for great sponsors. If you would like to find out more about
this, simply email me at
kathleen@kathleengage.com and I will fill you in on the details.
Not
able to escape the loss of our four-legged companions, we lost our
ferret and cat to old age this year. However, we did adopt a rescue
kitten and welcomed Mariah, a beautiful quarter horse, into our
menagerie of animals. We also enjoyed time with family, played lots and
lots of cards, traveled a bit and celebrated my father’s 80th
birthday.
Although there have been many happy occasions we have also dealt with
the passing of family members. We have also had some serious illness in
the family. Fortunately, my health is stellar and I have every intention
of enjoying a healthy 2008.
With
every experience where I feel loss and sorrow I am always reminded how
precious each day is and one not to be wasted on the petty things. Each
day is a day I can choose what I want to focus on. Each day is a day I
can express gratitude or not. The choice is mine and mine alone as it is
with each of us.
Moving
into the New Year, a very special happening will be my parent’s 59th
wedding anniversary on January 1st.
On a
professional level I have had the honor and privilege of working with
some wonderful people. I have assisted hundreds of speakers, trainers,
authors and consultants launch their online presence and grow their
position in their markets.
What a
thrill this is for me. When I see someone fulfill his or her dreams it
brings me great satisfaction. On the flip side I have seen many people
give up on their dreams. Often it is because they have not remained
focused on what they most desire or they come to the realization that
there is no such thing as becoming an overnight success.
As much
as most sensible people intuitively know they are not going to become
overnight successes, there will always be those people who think there
is an easy way to success. Not that success need be hard, but there is
work involved. Work that can be fun, work that can be truly joyful, but
work all the same.
One
person I have watched live his dream is Dr. Joe Capista. Dr. Joe, as he
is affectionately referred to, had the dream of writing a book. We first
began talking about this a couple of years ago. I met Dr. Joe during a
training session I facilitated for a client in Draper, Utah. After the
training session, which consisted of eight dentists, we all gathered at
my client’s home for dinner.
After
dinner, Dr. Joe and I talked for hours about what it takes to build a
successful business. It was during this conversation, Dr. Joe told me
about his family, his religious and spiritual beliefs and his philosophy
on business. From our first conversation I knew Joe was the kind of
person others would benefit in learning from.
What
stuck with me most about our initial conversation was Dr. Joe’s passion.
No matter what he talked about he did it with such enthusiasm and zest.
It was
during this conversation that Joe shared his dream of writing a book.
Not one
to waiver from his vision (which may explain why he is in the top 3% of
revenue generators in his industry in the United States) Dr. Joe began
writing his book at the beginning of 2007 while continuing to run a very
successful dental practice in Philadelphia.
Not
only was he writing the book and running his practice, he could also be
found speaking to various groups sharing insights on how to build a
successful business while maintaining balance in one’s personal life.
In less
than three weeks, Dr. Joe’s dream becomes a reality. What Can a
Dentist Teach You about Business, Life and Success? Discover Secrets to
Achieving Total Success!
will be available at
www.joecapista.com and Amazon.com. The book has been endorsed by the
likes of bestselling authors T. Harv Eker, Pat Croce, Peggy McColl
and Joe Nunziata.
This
book is not your typical business book. In it he talks about creating
balance in all areas of one’s life. It is a book that can be used as a
model for running a successful business regardless of the industry.
There are principles Dr. Joe shares that are universal principles.
For a
taste of what the book is about visit Dr. Joe’s website
www.joecapista.com to access his free eBook, Build a Multi
Million Dollar Business. This resource will give you great
information on the business side of Dr. Joe’s philosophy and systems.
Another
wonderful experience in 2007 was the launching of my Platinum
Mentoring Program. When I decided to launch this six-month intensive
program I made a conscious choice to limit it to ten people.
The
process for someone to join in on the program was such that only the
most serious and committed candidates were selected. I’m so grateful I
decided to work with this select group of people.
In
coming months you will be hearing more about these amazing people and
see some of the fantastic products and services they are taking to
market.
As we
move into the Holiday Season, I want to wish you and yours a wonderful
year-end and the most blessed New Year. May all your dreams come true,
may you always remember to be thankful for the day you have and may you
touch the lives of many in a loving and joyful way.
Blessings,
Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com
Is
Blogging Necessary or Is It the Next Fad?
By Kathleen Gage
Although some people view blogging as a novelty or a
“someday I’ll get around to it” item on their to do list, most companies
will find great benefit by adding blogs and blogging to their overall
marketing strategy. When done correctly, blogging can have an incredible
impact on your market position.
In essence blogs are no different from other marketing
channels. Blogs are designed to deliver results, position you and your
company and establish credibility. Some of the primary reasons to have a
blog and to blog are to build expert status, reach a global market,
increase customer and media relations, keep your market informed on what
is happening with your company and industry, establish market perception
and rank high on the Search Engines.
Determine the Purpose
Are you blogging because this is the latest and greatest
fun idea someone on your team thought of or is this a viable
part of your overall branding and marketing strategy? If a blog is
simply another whimsical idea, you are likely blogging for the wrong
reason. If, on the other hand, this is a part of your overall marketing
strategy make sure you are strategic in your process.
Blog Consistently
To be effective you need to blog on a fairly regular
basis. Your postings can be short, but need to be relative to your
purpose. Many bloggers post information from other sites as a way to
keep their readers informed on a particular topic. When you post
information from another resource you absolutely must reference where
you got the information from.
You can blog about new product releases, plans your
company has, articles of interest and even what your competition is up
to. The more valuable the information the more you will build a
dedicated readership.
Driving Visitors
There are a number of effective ways to get people to
view your blog. One is to use key words relative to your market and
industry. Whenever you post something you want to include those key
words.
Next you can announce your blog in your company
newsletter, through media releases, to your current opt-in subscribers
and in any advertising you do. You should submit your blog URL to Blog
Directories.
You can add your blog address to your outgoing email
messages by way of your sig (signature) file that you use at the end of
your email messages.
Another option is to write articles specific to your
market and industry. Add a resource box at the end of your article with
a link back to your blog. If your article is perceived to have high
value there is a very good chance readers will visit your blog.
Most importantly is to make the blog postings valuable to
the readers. If the information doesn’t hold their interest they will
have no reason to return.
The more valuable your readers find your information the
more likely it will be that they turn into loyal readers.
Subscribers to Your Blog
By offering readers the chance to subscribe to your blog
it will be more likely they will continue to read your information. Make
it easy for people to sign up for your blog. You can add what are known
as blog buttons also known as chiclets. You can also add a simple sign
up form by visiting FeedBlitz.com and FeedBurner.com. This allows people
to subscribe to the feed and receive updates as you add new content to
your blog.
Keywords
Keywords are a way to improve your search
engine ranking. Choosing the right words for your products, services,
industry or market is extremely important. Keywords are what lead search
engines to your blog. The more targeted your list the more effective
your postings.
Analyze
your business and your market. Think of any words that your readers
might be search on to find you that relate to your company, industry,
product or service.
The way to narrow your target words down is to use a
keyword selector tool. A reliable selector tool will help you to narrow
the search by indicating how often people search on specific word
combinations.
In Conclusion
Blogging will
create great opportunities when done correctly, consistently and
conscientiously.
To learn even more about blogging check out my
colleagues, Patsi Krakoff and Denise Wakeman aka The Blog Squad. Patsi
and Denise have lots of free information available as well as various
products you can purchase to enhance your blog knowledgebase.
Click Here
Kathleen
Gage is an Internet Marketing Advisor for Speakers, Trainers,
Authors, Consultants and Entrepreneurs. Access her eBook The Truth
about Making Money on the Internet at www.streetsmartsmarketing.com/free-ebook.htm
Recommended
resources

Build a Multi-Million
Dollar Business
Insights by Dr. Joe Capista
$19 value – Get Your Copy
FREE
Click
Here
-
Learn
proven systems used to build a profitable business
-
Discover why some people succeed and others never will
-
Discover what the The Success Triangle™ is and why it is
so important in growing your business
-
Find
out the process used for over three decades by Dr. Joe Capista to
create one of the most successful businesses in his industry
I
am pleased to announce my newest product resource; Directory of
Resources for Internet Visibility.
Searching for the best places to submit your blog, Ezine,
articles, media releases and events announcements can take dozens,
and even hundreds of hours. Save yourself time, money and effort
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For a very limited time you can
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Dozens of national media including Nightline, CNBC, 20/20,
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December 5, 2007

All You Law of Attraction Fans & Lovers of the best-selling book
and blockbuster hit DVD movie, 'The Secret'…
Get
Ready to Tune In, Tap In and TURN ON!
Announcing… The Jeanna & Eva Show
Join me on Wednesday, December 5, 2007 for an hour of very
content-driven information on the Jeanna and Eva Show. I am very
excited to join Jeanna and Eva for this amazing event.
http://jeannaandevashow.com
December 17th event
Discover the 5
Internet Marketing Traps That Can Derail Your Business
FREE Teleseminar featuring The Blog Squad™ and yours truly, The
Street Smarts Marketer™
I am partnering with The Blog Squad™ to present this important
class about how you can get your business on track to make a lot
of money using the Internet in 2008.
Among many other things, we'll share with you
the one thing you absolutely must avoid if you
want to be viewed as a credible expert by your potential
customers.
There is no charge for this program, and "seats" are limited. The
program will be recorded but you must register in order to get the
call-in info and audio.
Click here to register >>>
http://www.blogsquadteleseminars.com/5traps/
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I
am pleased to announce my newest product resource; Directory of
Resources for Internet Visibility.
Searching for the best places to submit your blog, Ezine,
articles, media releases and events announcements can take dozens,
and even hundreds of hours. Save yourself time, money and effort
with this outstanding resource.
For
your next conference or convention hire The Street Smarts Speaker,
Kathleen Gage. Call 1.541.654.0426 to inquire about
availability.
|
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Success formulas,
tips and strategies addressing marketing & PR for:
Small and Home-based businesses, Retailers, Authors,
Speakers, Consultants, Events Coordinators,
and Non-profits

Click
Here

The
gold is in your database. How often have you heard this? Anyone who has
been around the Internet for any length of time has likely heard that it is
important to build a responsive database in order to optimize his or her
marketing efforts.
Unfortunately, far too many businesses fail to put ongoing effort or resources
into building a solid database. Rather, they spend time on tasks that fail to
get them the type of results they need to grow their business.
The fact is with a
responsive database you can actually lower the cost of doing business while
increasing the lifetime value of your customers. One of the number one ways to
build a responsive list is to give visitors to your website or blog a way to
leave you their name and email address. If you don’t you are missing a golden
opportunity.
Granted, visitors are
not as likely to leave their name and contact information as they were in the
past. Yet, if they view you as a viable resource they are more inclined to do
so.
So how do you position
yourself to be a viable resource? It’s simple. Know what your customers’
problems are and offer solid solutions to their problems. When you do this
they likely will view you as a viable resource.
For a limited time you can download my newest eBook, The Truth About
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Marketability and Possibility
In today’s
ever changing world one of the most essential skills to obtain is that of
marketability. Many people hold the belief that marketability is a corporate
issue only. Businesses are concerned with marketing plans and strategies,
always watching the bottom line for marketing success.
As much as
organizations must be able to market their products, services and
philosophies, so must an individual. This skill alone creates unlimited
possibility.
Many object
to the thought of marketing themselves feeling only the brazen and aggressive
dare to be so bold. Regardless of whether you own a business, run a nonprofit
association or work for a company, the landscape has changed. Security is an
illusion.
Marketability
simply put is the law of attraction. It is a quality of energy others
want to participate in. Marketability is being able to communicate the ability
to exude possibility.
From
The Law of Achievement. Click
Here
"Positive
thoughts have the power to change your life when they're
fueled by positive emotions."
The
key word to focus on in the above statement is WHEN.
You can plant a seed (a thought), but if you don't back
it up with positive emotion, it will not manifest into form.
New
York Times Best Selling author Peggy McColl has created a
masterpiece for you with her newest best seller, YOUR
DESTINY SWITCH
(with an appropriate subtitle:
Master Your Key Emotions, and Attract the Life of Your
Dreams).
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