Vol. 7 Issue 2
 Article | Marketing Tip | Upcoming Events | Featured Offer | Sign up for Newsletter               February, 2005 
  
Do you want to increase your revenues and keep your cost down?
Looking for ways to gain visibility in your market and with potential customers? Then Street Smarts Marketing & Promotions is for you.

Ever wanted a step by step formula for your home based or small business success? If so, then you will want to read the  FR*EE report entitled, "Learn How One Salt Lake City Based Consultant Made Over 100k from One Idea."  Click here to access this free report.

Will 2005 be the Year You Are Known as a Trendsetter or Someone Who Got Left Behind?
By Kathleen Gage

Recently, I had a conversation with a friend in the San Francisco Bay Area who has owned her business for nearly 30 years. After catching up on the family and all our pets, we ended up talking about business. Makes sense since years ago we collaborated on many successful major entertainment events in the Bay Area.

Our conversation was about everyday trends that are changing the face of business. We also talked about the countless number of business owners, sales people, managers and entrepreneurs who choose to live in the place of “business as usual” without fully understanding how important the impact of trends are on our economy.

Think about some of the trends that have impacted virtually everyone you know. Years ago, with the introduction of ATMs many people were either hesitant to use them or immediately understood the power and benefit that came with the ease of use. No doubt, they changed the face of banking forever.

Actually, I hold the designation as the very first user of the ATM in front of the Bank of America branch in a small town along the Russian River I lived in until 1991. To this day I remember what an exciting moment that was for me and bank personnel. You can tell, sometimes I am easily amused and entertained. And yet, for the town this was a really big deal. It was a turning point.

Since first being introduced, ATMs became as common as VCRs, cassette players, and heated curlers. As with all of the items mentioned, including ATMs, each has been phased out by more progressive items and ways of doing business.  VCRs to DVD players, cassette players to CD players, heated curlers to curling irons or hair styles that don’t require curling. ATM machines are making way to debit cards and Internet banking.

Have you given thought to trends that are impacting the way you do business? It never ceases to amaze me how many home based and small business owners don’t give this much thought. Or, even if they know something is looming overhead, they pretend it doesn’t exist.

Fact is, there is one HUGE trend you cannot ignore. If you do, I can promise it is only a matter of time before you are so far behind it may be too late to catch up. It is the use of the Internet in your overall marketing strategy.

Unfortunately, many people who are running a home based or small business act like the Ostrich with their head in the sand. Hopefully, you are not one of those people.

Many people think if they pretend something doesn’t exist it will just go away. Not so with E-marketing. It is becoming more and more prevalent all the time.

I began using the Internet in my marketing years ago. I had my first Ezine before there was such a name for it. As I reflect on the growth of my business in the last few years, I know beyond a shadow of a doubt that had it not been for many of the E-strategies I implemented, I wouldn’t be in business.

I also know that I cannot rest on my laurels and neither can you. It is essential to always stay on top of the information that is available. Granted, it is difficult to know what you need to learn, from whom and when enough is enough. Here are a few recommendations on what you can do.

  1. Look at what your competitors are doing on the Internet. What does their site look like, do they have systems in place to consistently market to their customers, and do they appear to be leading the way.
  2. Sign up for online Ezines that keep you abreast of trends. Some excellent resources are http://emailuniverse.com and http://sbinformation.about.com
  3. Learn all you can about how to market using the Internet. Regardless of what your product or service is you need to know how to use the Internet to gain greater market share.

Fact is, very few people can avoid using the Internet in their overall marketing strategy. This doesn’t mean you have to go from A to Z in one leap. It does mean that each day you need to do something to increase your knowledge base. Perhaps you need to bring someone on board who has the knowledge that you need. Whatever you decide, make the decision based on being proactive rather than reactive.

As you think about 2005, the question you must ask is, “Will 2005 be the Year I am Known as a Trendsetter or Someone Who Got Left Behind?” I know what my answer will be.

To learn more about E-Marketing check out my newest information product

Street Smarts 
Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet to grow your business Order today

By Kathleen Gage Release date is 2.20.05

 

Kathleen Gage is a business advisor, keynote speaker, and trainer that helps others gain dominance and visibility within their market. Get Gage’s FR*EE report “Learn How One Salt Lake City Based Consultant Made Over 100k with One Idea” by visiting  www.streetsmartsmarketing.com

  **********

Past Issues of Street Smarts Newsletters Click Here

 

Rate Street Smarts 
Newsletter

Looking for Internet visibility? If so, then publish an Ezine. An Ezine is an electronic newsletter like the one you are reading.

It’s not enough to simply publish it, you must have subscribers. A great way to gain more subscribers is for people to know about it. As with any aspect of your business, your E-zine has to be visible and easy to access.

A great way to gain visibility for your E-zine is to have it listed in various locations and directories on the Internet.

Street Smarts Marketing and Promotions™ is listed throughout the Internet. One place is Cumuli Ezine Finder.

 Please rate this Ezine at the Cumuli Ezine Finder 
Click Here

Visit my Blog and read the comments section for a list of places to post your Ezine. http://kathleengage.blogspot.com/

       

Foot In the Door Tip

Do you want to be a top performer in sales and marketing? Check out the newly released book 101 Ways to Get Your Foot in the Door! Learn fun, creative, and sometimes whacky strategies guaranteed to put you miles ahead of the competition. 
Click here

New Additions

 www.streetsmarts
marketing.com has a completely new look, feel and purpose. For great resources, visit today!

Kathleen’s Blog   http://kathleengage.
blogspot.com/

Click on the comments area for contents of my blog. Feel free to post a comment of your own.

With the growing interest in blogging as a means of online promotion and branding, a lot of marketers are starting blogs to promote their opinions, products, books and services.

As with a website you must promote your blog. "Write and they will come" isn't exactly a magic formula to bring in traffic by the boatload.

Learn more about Blogs, Blogging and driving traffic to your blog by goint to How to Build Traffic to Your Blog. http://www.blog-maniac.
com/build-blog-traffic.htm 

Marketing Tip

How’s Your Internet Presence? If you’ve been studying market trends you know that Internet use continues to rise. Not only are people using the Internet to gather information, they are using it to find businesses in their area such as dentists, hair salons, health clubs, restaurants and more. Additionally, people are buying more and more products right off the Internet. Some estimates are in the billions of dollars of annuals sales on the Net.

These are incredible numbers. Fact is, if you are not taking advantage of the buying habits of today’s consumer you are falling behind faster than you may imagine.

A great way to get your foot in the door of prospective clients and customers is to increase your visibility on the Internet. Not sure where to begin? You can start by submitting your URL (website address) to many of the free search engine submission services. Here is a great place to begin http://www.addme.com/

 

Get your FR*EE report entitled, "Learn How One Salt Lake City Based Consultant Made Over 100k from One Idea."  Click here to sign up.

FREE!
Online newsletter

 Success formulas, 
tips and strategies addressing marketing & PR for:
Retailers, Authors, Speakers, Consultants, Events Coordinators, and Non-profits

Your Name:

Your E-Mail:

 

Up Coming Events

Are you looking for a powerful, content driven, inspirational speaker for your next conference, training session or seminar? Then you need to contact Kathleen Gage.

Bold, Daring and Inspirational describes the type of speaker you get when you bring Kathleen Gage on board for your next conference or in-house training workshop. Specializing in marketing and promotions, Kathleen has a unique and creative approach to helping others understand the power of beliefs, thoughts and actions that promote the marketing mindset. www.kathleengage.com

To learn more about Kathleen’s speaking availability and fee schedule contact her at: 801.619.1514 or Kathleen@turningpointpresents.com 

February 24, 2005

Gain More Leads, Better Prospects and Increased Sales

Success Strategies Guaranteed to Increase Value for Those Who Participates in Tradeshows and Expos

Hosted by the Salt Lake Area Chamber of Commerce in conjunction with the 2005 Business to Business

FREE to Chamber members - $5 to non members

 

Hosted by the Salt Lake Area Chamber of Commerce in conjunction with the 2005 Business to Business Expo

Location is the Salt Lake Chamber office

For more information send an email to Jackie Sexton at jsexton@saltlakechamber.org

March 17, 2005
Success Strategies for Leading Edge Marketing
The No Hype Way For Virtually Anyone to Gain Visibility, Build A Business and Increase Revenues

Tri-Chamber event from 11:30 a.m. – 1:15 p.m.

A Classic Choice Catering, 7879 S. 1530 W. in West Jordan.

  • Understand the power of the Marketing Mindset

  • One thing you must know about your marketing in order to keep costs down

  • Ezines and E-products – Your Ticket to Leading Edge Marketing

  • How to use the Internet to increase your reach and lower your market costs

  • How to reach thousands of potential customers for little, or no, costs

  • Secrets to becoming a recognized name in your market

  Contact Tammy Evans-Five Star Promotions, LLC – 801.282.9045 info@fivestarpromos.com

March 22, 2005
Success Secrets to Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet

Learn how to use the Internet in your overall business position. You will gain insider secrets on how to increase your visibility on the Net while you gain incredible return on every dollar you invest in your marketing and promotions.

This is an interactive, hands on training course with Kathleen Gage. Learn from one of the areas most knowledgeable speakers on how to boost the sales of your home based or small business through the power of the Internet. You will never view your marketing the same again. Guaranteed!

9 a.m. – 4 p.m
SLCC Miller Campus
9750 South 300 West
Sandy, UT 84020

$299
Limited seating

Reserve you spot today by emailing your full contact information to Kathleen Gage at Kathleen@turningpointpresents.com

Non refundable deposit will be required to hold your seat. 

May 19, 2005

American Fork Women’s Conference

Location and details TBA  

 

 

 Featured Offer


Street Smarts 
Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet to grow your business By Kathleen Gage
ISBN #0-9658159-5-1  Maxwell Publishing

If you’ve been studying market trends you know that Internet use continues to rise. To not have Internet marketing as a part of your overall business strategy may be losing you incredible amounts of money.

Fact: people use the Internet to gather information, to find businesses in their area such as dentists, hair salons, health clubs, restaurants and more. Additionally, Internet sales have gone through the roof.

“Our Internet presence and sales from our presence are the reasons we have a successful business in a town of 3,000 people. Without the Internet, our revenues would not be anywhere near what they are at. They account for 73% of revenue. I couldn’t think of doing business without my Internet marketing strategies,” Patricia Twitchell, owner, Just Bears and Stuff. www.justbearsandstuff.com

The greatest challenge most people have is they just don’t know what to do or where to begin. Unfortunately, the longer you wait to learn how to integrate your Internet presence into your overall marketing the further behind you are getting.

There is a solution.

STREET SMARTS Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet to grow your business By Kathleen Gage

Learn the formula I used where for less than $50 in marketing costs we had over 300 people attend a “free” information seminar. A “free” event that realized over $20,000 in back of the room sales for the speaker.

You will also learn how another client used the strategies outlined step by step in STREET SMARTS to Making Money with the Internet  to gain incredible market position through an event he produced for his client base. Over 250 people attended the event that Internet marketing was key in.

I will also share the details of how in one six week period I sold over $12,000 worth of products directly from a website. I actually made money while I slept and so can you!

And you will learn how Just Bears and Stuff owner, Patricia Twitchell gains lots of free visibility on the Internet that continually drives traffic to her website.

Here’s only a portion of what you will learn:

  • How to drive thousands of people to your website who turn into buyers

  • How to get hundreds of people to willingly promote your products and services for you

  • Elements of effective web design that create a strong message for your market

  • How to use the power of the Internet to gain visibility

  • Selling and making money on the Net

  • The power of Email marketing

  • Creating and utilizing E-zines that equate to a greater revenues

  • Overcoming content information blocks

  • Developing E-products that generate revenues

  • Using the Internet to sell an offline product or service

  • Understanding how to gain the most from a database

  • The power and profit that come from using Autoresponders

  • Targeted article writing and distribution that gain you instant visibility and credibility

  • Gaining massive visibility on the Net which equates to more credibility, increased leads and greater sales.

You will learn inside secrets on how to use the Internet to increase your bottom-line.

Order your E-book today!  For only $79 you will gain insights that I have spent time and lots of money to learn. If you are familiar with any of my other information products or you have attended one of my seminars, then you know I always provide massive information that is worth much more than the price you pay.

STREET SMARTS Making Money with the Internet will be delivered to your email on February 20th.

When you order today you will receive my E-book Earn More Than Ever Before, Strategies For Today’s Real Estate Professional to Gain Visibility and Occupy Space in Your Customer’s Mind absolutely FREE. That’s a $29 Value Even if you are not in real estate, the principles can be applied to virtually any business.

You will also be eligible for $100 off the training course. Regular price for the course is $299. You will receive your seat for only $199.

Order today ________________

Street Smarts Marketing and Promotions®

A simple, no nonsense approach to a strong bottom line

 

 

Even if you know very little about marketing, even if you have never done marketing before, even if you think you need to have someone else do your marketing and PR for you…Right here … You've Found The Marketing and PR Success System You've Been Looking For!

Street Smarts Marketing and Promotions is for people who want to learn and implement proven strategies for low cost, high return marketing and promotions. Created and written by awarding winning business owner, professional speaker and author, Kathleen Gage, this program is GUARANTEED to give you the tools you need to increase your bottom-line.   The program was selling for $299. After several request to make the information available online, I developed the material into a downloadable product.

I have packaged the written material so cost effectively it can be yours for only $197. But because you are reading this letter I am offering it for only $97 for the next two weeks. If for any reason whatsoever you are not completely satisfied with the information return it for a full refund.

Order Now! and receive Super Bonuses!

  • Full multi media E-program including the nearly 200 page learning guide and worksheets. (Value $97)

  • 3 Audio CDs that are a direct compliment to the nearly 200 pages of information in the learning guide. (Value $97) Will be sent within 24 hours of your order via USPS.

  • Keys to Creating Profitable Events E-book (Value $19)

  • Subscription to Street Smarts Marketing Ezine

  • Report on how I made over $100,000 from one idea.

  • Free weekly Sales Booster Tips

  • One 20 minute phone consultation to build your business. ($100 value) when you order by 2.25.05  
    Act now and get everything for only $97

To order go to www.streetsmartsmarketing.com 

Your information is SAFE!

This newsletter is sent by subscription only! As a Valued Subscriber your name and email address will NEVER be sold, rented or given to any other person or business entity.