kathleen@kathleengage.com                                                                                                                                             Vol. 10 Issue 2

 Article | Marketing Tip | Upcoming Events | Featured Offer | Sign up for Newsletter                                                                                 February, 2008 

 

FREE Teleseminar
The Truth about Making Money on the Internet 
Monday February 18th
3- 4 P.M. PST (6-7 P.M. EST)
Click Here

 

 

Catchin’ up with Kathleen

Welcome to February. The last month as been interesting to say the least. I can’t begin to count the number of people going through major change both personally and professionally. Weather patterns have dramatically shifted, many people’s lives have been turned upside down without much warning and it seems the economy is in a constat state of flux.  Change is unavoidable.  

One person who has gone through a great deal of change in the last month is my sister, Patricia Twitchell. For quite some time, Patricia has had major back problems. After numerous tests and treatments her surgeon recommended surgery.

I am so grateful Patricia’s surgery was a huge success and she is well on her way to a full recovery. With much of the pain gone Patricia has completely different energy about her, much lighter and at ease.

For anyone who has been in chronic pain you know how difficult it can be to do the simple day-to-day tasks we often take for granted. When the pain dissipates it’s like being given a new lease on life.

Some of my readers know that Patricia is the proprietor of Just Bears and Stuff in Myrtle Creek, Oregon. Patricia has owned and operated her gift store for well over 15 years.

When Patricia first began her shop the Internet as we know it was nonexistent. When online shopping for the retail market was introduced to the Internet several years ago, Patricia explored this as a possibility for expanding her market reach. This proved to be a very beneficial choice.

She and The Big Bear (her husband Dennis) utilized the Internet as yet another way to service their customers. Earlier in 2007 they went from having a website for their shop to expanding their reach through eBay. Within a very short period of time they earned the classification of power sellers on eBay.

From practically the first day they opened their eBay store sales began and have continually grown. The growth comes not only from the amazing selection they have on their eBay store, it also comes from the incredible customer service they offer. A quick look at their customer feedback would assure anyone that Patricia and Dennis care about their customers.

Check them out at http://stores.ebay.com/bearwatch-aka-Just-Bears-and-Stuff. For anyone who celebrates Valentine Day you may find the perfect gift at their eBay store.

The beauty about operating one’s business from the Internet is that when life throws a wrench in your plans (in my sister’s case her back) your business can still operate.

I know this to be very true because even with several days of visiting my sister at the care facility and some other pressing matters throughout January I was able to keep my business running very smoothly.

I often have people tell me how lucky I am that I have a successful Internet business. I doubt that luck has much to do with it. Sure, there is an element of luck, but more than anything it has to do with the systems I put in place, the foundation I have worked hard to develop and sticking with it.

So often people want to do something, but are unwilling to pay the price to do it. I see this all the time with people who want to make money on and with the Internet. Lots of people are under the mistaken belief that all it takes is one or two steps to achieve success in their business.

I’ve got news for anyone with that belief. It ain’t gonna happen! At least in my world it hasn’t.

Last month I had the opportunity to offer a wonderful program called The Law of Action that I co-hosted with the Blog Squad. What an incredible experience it was. Not only for those who registered, but also for us. It is refreshing to find others who are as committed to their clients and customers as Patsi and Denise are.  From the many testimonials we received, those who participated felt the same.

“Kudos to Denise Wakeman, Patsi Krakoff and Kathleen Gage on knocking the cover off the ball with their fabulous Act and Attract Teleseminar.

This four-part course was crammed with all the how-tos needed to create and maintain a successful online business.  Their combined expertise gave participants a well thought out information package that was right on point.  

I took the course to learn the best way to drive traffic to my website and blog and now I have the necessary tools to make that happen.  In addition, I got excellent insights on how to create a great teleseminar and establish partnerhips that will help grow my business.

Thanks ladies for helping me prepare the blueprint that will make my second career a financial success.”

Linda Franklin 1/28/08

As previously mentioned, another change we are experiencing is that of the weather patterns. For 15 years I battled the snow every winter because of living in the Salt Lake Valley. 18 months ago we moved from Utah to an area outside of Eugene, Oregon that is not known to have snow other than an occasional dusting that rarely sticks to the ground.

Last week I felt like I was back in Utah when in a matter of a few hours we got eight inches of the white powder.

To someone who lives in a snow area eight inches may not seem like a lot. However, in an area that is not prepared or equipped to handle this much snow the effects can be devastating.

As you can well imagine there were numerous vehicles that slid off the road and many drivers had serious accidents. I chose to stay off the roads as much as possible. Not because I was fearful of driving in the snow. It was because I had no way of knowing how competent other drivers are.

 

Many years ago I came to the realization that there are some things I can control and probably more I cannot. There is no shortage of people who believe they have control over every bit of their life. As far as I’m concerned, this type of thinking is what emotional breakdowns are made of.

With all the change that is occurring around the globe, I find one thing that helps me to put it all into perspective is a short prayer I learned many, many years ago.

God grant me the serenity
to accept the things I cannot change;
courage to change the things I can;
and wisdom to know the difference

I share this prayer not for any religious reasons. I have readers from virtually every religious belief and spiritual practice. I respect and honor this.

I share the prayer as a tool that may help during those times when life seems a bit (or a lot) overwhelming; a time when a moment of clarity and peace would be welcome.

Until next month, many blessings to your and yours.


Kathleen Gage

The Street Smarts Marketer
www.streetsmartsmarketing.com

Your Recommendations Just Don’t Work!
By Kathleen Gage

Something I specialize in is teaching clients and prospective clients how to gain visibility and credibility on the Internet by way of no-cost and low cost strategies. When done right the visibility can lead to increased revenues.

One of the most effective methods to accomplish this is through online distribution of articles specific to one’s market. At the end of the article is an offer for a high value information product such as an eBook, white paper, report or tips list. There is no cost or obligation to download the information product other than leaving a name and email address.

I have been using this method for years with great success, as have many of my clients and colleagues. There is no doubt in my mind that article distribution works to build a responsive, opt-in database regardless of industry or market.

Recently, I received a heated email from someone on my opt-in subscriber list claiming article distribution for visibility, credibility and increased revenues absolutely does not work. The writer was very upset and claimed she has tried this strategy with no success at all. She went on to say many of her friends and colleagues have had similar results as her.

What I found interesting is that the woman who sent the message claiming my recommendations don’t work actually got on my list by the very method she said didn’t work. She read an article and responded to a free offer for an eBook that was mentioned at the end of the article. The offer was placed in what is referred to as a resource box.

When someone takes advantage of the free offer in the resource box their name and email address automatically goes into a backend database. From that point on they receive periodic tips on how to market effectively on the Internet.

My purpose in providing the tips is to inform my readers on how to build visibility and credibility within their market as well as specific strategies to increase their revenues. With every tip they receive I am increasing my credibility and trust level with my readers. At any time the reader is free to opt-out of my list.
Again, the strategy of writing and distributing articles to online directories is one of the most effective ways to build a targeted opt-in subscriber list. Over time this list can generate substantial revenues by way of other offers the reader receives.

The writer of the message wrote, "I personally don't know anyone who has gotten increased business from this tactic and none of my clients have either. Who is getting more business from this and what are they doing differently?"

A primary reason article distribution does not work is because key elements are missing. It is not just a matter of slapping together something and hoping for the best. You must be very strategic in how you implement this strategy. There are several elements involved that determine if you will be successful.

- How well written is the article and is it specific to a market?
- Do you have a title that grabs people’s attention?
- Do you have a resource box at the end of the article?
- Is there a compelling offer you are making in the resource box that would encourage the reader to visit your website, blog or a landing page?

- Is your website set up to optimize those people who will visit your website with a visible opt-in opportunity that is of high value to the visitor?
- What is your follow up plan to market to the people who visited your site and opted into your database?
- Are you creating high value to those who receive messages from you?
-Are you a resource before you are a vendor?

I often find that when one of these elements is not in place article writing and distribution can be completely ineffective. I also find that because we live in an instant gratification society many people are impatient and don’t put effective systems in place, nor do they view the process in the long term of building their business and increasing their revenues.

Do not expect to immediately increase your revenues simply because you post an article. This should be a part of your overall marketing strategy.  It is in the building of an opt-in database and creating ongoing value for the reader that some readers turn into buyers.

Increasing your market reach, credibility and revenues with article distributions can be like baking a cake. If you don't have all the right ingredients in the correct order you could have a total flop on your hands. On the other hand, when your systems are in place you can be extremely successful and have a very tasty outcome.

Kathleen Gage is an Internet Marketing Advisor for Speakers, Trainers, Authors, Consultants and Entrepreneurs. Access her eBook The Truth about Making Money on the Internet at www.streetsmartsmarketing.com/free-ebook.htm

 

Recommended resources 

 

What would you do if you could achieve the life of your dreams? Well, you can! What Can a Dentist Teach You about Business, Life and Success? Discover Secrets to Achieving Total Success!, reveals what it took for an average student who grew up in a blue-collar neighborhood to let go of adolescent influences to become one of the most successful people in his industry.

Long before the popularity of many of the current books on success thinking and the law of attraction, Dr. Joe Capista understood the power of one’s thoughts, beliefs and actions in obtaining a life most only dream of.  Armed with the knowledge of some of the greatest thinkers of all time, Dr. Capista built a dental practice that boasts revenues in the top 3% in the United States.

Learn the importance of developing solid sales and marketing systems, having and being a mentor, setting clearly defined goals, understanding the personality of customers to achieve optimum sales results, as well as giving back to one’s community. 

Dr. Capista’s refreshing approach to success and spirituality with a large dose of pragmatic business philosophy make this a book people such as NY Times bestselling authors Pat Croce, T. Harv Eker and Peggy McColl eagerly endorsed.

To Order Click Here

What Can a Dentist Teach You About Business, Life and Success?

ISBN 978-0-9658159-5-6, 202 pages. Business, Success, Spirituality.

 

Having it All – Creating the Impossible: An 8 Step Blueprint for Aligning With Your Destiny
presented by Anita Pathik Law and Lorraine Cohen.

A highly interactive and experiential teleprogam. Learn to manifest the reality you want. 8 week course begins on Monday, February 25, 2008.

More information at www.powerofmyway.com/havingitall.html


FREE Teleseminar
The Truth about Making Money on the Internet 
Monday February 18th
3- 4 P.M. PST (6-7 P.M. EST) Click Here

  

For your next conference or convention hire The Street Smarts Speaker, Kathleen Gage. Call 1.541.654.0426 to inquire about availability. 

Success formulas, 
tips and strategies addressing marketing & PR for:

Small and Home-based businesses, Retailers, Authors, Speakers, Consultants, Events Coordinators, and Non-profits  

Name
Email

Remember your privacy is safe with us!

 


 
Click Here


Get Maximum Mileage Out of Your Articles

There are multiple ways you can get a lot of mileage from one article. Most people use one or two and stop and that. The standard methods are article directories and a blog.

Few people go beyond three. Don’t be like most people, stand apart and watch your list grow. Below are six easy to apply methods.

Article Directories
An Ezine
Blog Posting
Any traditional publications you write for
Blog carnivals
Forums that accept articles

Once the article is written it is only a matter of 15 – 20 minutes of time to submit your article to a few blog carnivals, forums and your blog. Keep the articles on file for added material to upcoming Ezines.

For a limited time you can download my newest eBook, The Truth About Making Money on the Internet.
Click Here


Do you have a product or service you would like to sell online? Do you want to tap into the BILLION DOLLAR MARKET of selling your goods and services online?

KickStartCart.com integrates everything you need to do business professionally over the Internet - an Internet merchant account, a payment gateway, a secure online order form, Affiliate tracking, ad tracking, detailed reporting, and much, much more..

FREE Details:
Click Here


The Purpose of Living in the Moment

“We must not allow the clock and the calendar to blind us to the fact that each moment of life is a miracle and mystery.”

H. G. Wells (1866 - 1946)

How often do we chant the mantra, “someday”? Someday I will apply for that position. Someday I will go back to school. Someday I will begin eating healthy. Someday I will call my long lost friends.

It is the belief of fools that someday will arrive. The point of power is in the now; in the ability to live in the moment. If we wait for all circumstances to be “just right,” chances are we will take minimal, if any, action.

Moments are lost amid the clutter of every day life. They become blurred by the activities we invent. It seems like activity has become more important than the moments in which they occur. We focus on the quantity of activity we can squeeze into one 24-hour period rather than striving for moment-by-moment quality.

We are frequently caught up in the busyness of the day only to realize the day slipped by us. We dwell on what happened in the past or what might occur in the future, missing the magic of the ever-present moment.

By simply shifting our focus from how much we can do to how much quality we can bring, we create the ability to craft magical memories. Although we have all heard, and even said, “Today is the only day we have,” this belief is quickly forgotten. When a young child asks for a moment of our time, how often do we say we are too busy? When our spouse ask for some help with a simple matter, how often do we get frustrated because we couldn’t watch every moment of our favorite television program?

There is power in periodically stopping what you are doing, giving thanks for the moment, and realizing it is this moment that makes up the fabric of your life. The awareness of the power of the moment allows us to become fully in tune with our purpose and power.

It is in the awareness and acceptance that someday is today.

From The Law of Achievement.  Click Here


"Positive thoughts have the power to change your life when they're fueled by positive emotions."

 

The key word to focus on in the above statement is WHEN.  You can plant a seed (a thought), but if you don't back it up with positive emotion, it will not manifest into form.

 

New York Times Best Selling author Peggy McColl has created a masterpiece for you with her newest best seller, YOUR DESTINY SWITCH
(with an appropriate subtitle:  Master Your Key Emotions, and Attract the Life of Your Dreams).

 

Click Here


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Your information is SAFE! This newsletter is sent by subscription only! As a Valued Subscriber your name and email address will NEVER be sold, rented or given to any other person or business entity.