2007! It’s somewhat difficult to believe the New Year is upon us. With as exciting as 2006 was I can only imagine what 2007 will hold. This is the time of year many people reflect on where they have been,  what they have accomplished and anticipate what the coming year will bring. 

Some of the highlights of 2006 for me have been:

Released my book, The Law of Achievement and achieved best-seller status on Amazon.com in May, 2006 with co-author, Lori Giovannoni.

Moved my residence and my business from Draper, Utah to a rural community outside of Eugene, Oregon. My business model and utilizing the power of the Internet afforded me this incredible opportunity.

Introduced the Street Smarts Marketing Mentoring Course to the market. This program has been so successful that I will continue to offer this throughout 2007.  


A view of my new front yard. I just love 
what Internet Marketing has offered to me.

Released several new eProducts that have all been extremely well received by my market including 101 No Cost and Low Cost Tips to Market a Product, Service or Business.

Miracles Happen
My dear friend, business associate and co-author, Lori Giovannoni’s husband Troy, completed numerous hospital stays and surgeries that were a result of a motorcycle accident in September, 2005. You may recall, Troy’s experience was the catalyst for the book, The Law of Achievement. I am so happy to report that Troy is doing great and 2007 promises to be a great year for him and for Lori. What a miracle Troy's recovery has been. 

(Be sure to check out the free resources Lori is offering my readers that are posted in this month’s issue of The Street Smarts Marketing Newsletter.)

Enjoyed an incredible partnership with Executive Women International on the marketing and promotions of The Law of Achievement.

These were only a handful of highlights of the previous year.

What 2007 Holds!
In 2007 I am committed to providing even more great marketing and promotions information than I did in 2006. One place you can access my insights, recommendations and tips is from my blog. www.kathleengage.blogspot.com

You will find things like information such as What are the laws around Can Spam? Most people have heard there are laws about spam emailing. Yet, many have no clue what the laws are.

To get a very detailed overview go to www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm or visit my blog at www.kathleengage.blogspot.com

Even though the official season of gift giving is over, I have a several wonderful gifts for my readers designed to help you grow your business. Click here to read and access.

An Incredible Celebration 
On January 1, 2007, we will be celebrating my mother and father’s 58^th anniversary. A few years ago I asked my dad what the secret to a successful marriage is. Without hesitation he said you have to absolutely love your spouse, make a long-term commitment to the relationship, treat the relationship with care, learn what is important to your spouse and be willing to go through the ups and downs that are an inevitable part of any relationship. Additionally, fidelity, humor and enjoying your spouses company.

As I anticipate all that is possible in 2007, I can see how my father's advice could also apply to other areas of life.

Take business for example. In the many years I have had my business I have watched countless people jump into a business (especially online) and as soon as there was a bump in the road, they went on to something else. Or, if something else struck their fancy, they quickly abandoned one idea and went on to something else just as quickly only to soon abandon that. In many cases, people lost sight of why they got into business and quit having fun.

The reality is, business can be tough, frustrating, nerve racking, and a real test of our abilities. On the other hand, it can be fun, joyful, very exciting and a great way to make a contribution to the lives of others.

And business on the Internet, wow! It is constantly growing, changing and evolving. Yet, it takes commitment, care, constant learning, and a willingness to go through the ups and downs. When you do, the outcomes can be incredible.  

Don't Miss This Call!
One of the most exciting parts of being an Internet marketer is who I have an opportunity to meet and work with. Over the last  year I have had the opportunity to get to know Amy Scott Grant. Amy is a success coach and author. She has worked on projects with some very exciting people like Dr. Joe Vitale and Michael Losier, author of The Law of Attraction. On January 4th I will be interviewing Amy on Creating the Wealth Mindset. This is a call you will want to register right away for. There are only 2 seats left. Click here to register.

Until next month, live with intention, passion, joy and love.

Kathleen Gage
The Street Smarts Speaker and Author

The Power and Profit of Teleconferences

Teleconferences are fast becoming one of the most valuable strategies you can use to increase your market position, your opt-in subscriber list and your profit margins. You can quickly become known as an expert in your field and within your market through the power of teleconferences.

Consultants, coaches, speakers and trainers can literally make tens of thousands, and even hundreds of thousands, of high profit margin dollars without ever having to leave your home.

Vendors can easily educate their client base through the proper use of teleconferences.  By doing this you are becoming a more valuable resource to clients.

However, as quickly as you can gain great visibility, position, revenue streams and credibility you can also experience the flip side if you don’t know what you are doing.

Here are only a few the benefits of teleconferences, also referred to as teleseminars:

• Market reach

• Cost effective marketing strategy

• Visibility

•  Expert status positioning

You can feasibly host a call, record it and distribute the audio file via the Interent with no hard costs whatsoever. In some cases, this will be very acceptable, but in other cases you will need to invest in very high quality recording equipment, editing services and distribution methods. Again, it will depend on your purpose for the session and who your market is.

You can also use a teleconference to promote other products and services you offer such as eProducts, books, training program, mentoring session, and/or coaching sessions.

Selling on the back-end of the call is an art and science. It doesn’t happen by chance and those of us who are making thousands of dollars per call don’t dare leave it to chance.

Most people who do extremely well at revenue generations from teleconferneces have been trained by a qualified expert or experts. Additionally, we have a clear vision of what we want to accomplish and we prepare for the sale.

On the other hand, there are countless individuals who have failed miserably when they have attempted to make money from teleconferences. Often it is because they have not been trained in how to position the call, create enough of a market demand for what they are selling, there is no call to action, nor do they have a solid follow-up plan.

With the right vision, plan and action steps you can do extremely well with teleconferences. Here are a few of the steps involved in successful teleseminars.

1. Decide on the purpose of the call. Is it to inform, educate, motivate, inspire or promote?

A simple way to determine the purpose of the call is to address a problem your market needs a solution to. You can find out by asking your market. An online survey can provide you ample input. You can even send a fax or letter to a portion of your market to receive great input.

2. Decide on a date and time. There are optimum times based on your market. For some markets, day 
    time works best. For others, evenings.

3. Secure a bridge line. There are numerous services available ranging from free to very high fee.

4. Market the session. How you do this will be determined on whether or not the call is open to the 
    public or only a select group of your current clients are invited.

5. Host the call.

6. Develop support materials. You may want to consider providing a handout or learning guide for the 
    call. This allows your listeners to easily follow along, write down those points that are especially 
    important to them, and refer back to the notes long after the call is over.

Additionally, you can use the learning guide as a promotion piece for other products and services you have available.

7. Record the session. There are software programs available that allow you to record from your phone 
    and computer. Some experts prefer this method while others prefer to outsource all the recording, 
    editng and distribution of the audio file and call transcripts.

8. Follow-up. After the call you should have a definite plan of when and how you will follow-up with those 
    who were on the call and those who were unable to make it. If you are selling something, often sales 
    are made hours, or even days, after the call is over. If you don’t have a great plan in place you may 
    miss thousands upon thousands of dollars in potential revenues.

If you have not yet utilized the power of Teleconferences this may be a perfect time to begin.

Kathleen Gage works with organizations who want to increase their market position, sales and level of achievement by thinking and taking action beyond the obvious.

• Keynote Speaking – Conferences and conventions

• Business Advising – Sales and Marketing and Authorship Programs

• Corporate Training – Sales, Marketing & Promotions and Achievement  

• Internet visibility coaching and mentoring programs

To book Kathleen call 541.654.0426

FREE Online Video
The Secret - Mini Version 
Featuring Bob Proctor The next few minutes may actually change the way you view your thoughts. This is a glimpse into The Secret. See what all the buzz is about. 
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FREE eBook
So You Want to Be a Professional Speaker? 
A content driven eBook written by award-winning speaker and bestselling author, Lori Giovannoni.
Yours Absolutely FREE!
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      Lori Giovannoni

FREE eBook
The Best of The Publicity Hound’s Tips of the Week of 2006
Joan Stewart, aka The Publicity Hound, is definitely an expert. Her information is solid, works and some of the best that you will find.

Get her "best of the best" eBook officially called The Best of The Publicity Hound’s Tips of the Week of 2006 ebook. Put your 2007 publicity campaign on steroids with her special holiday gift to you. You will be glad you did.
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         Joan Stewart

Outstanding networking resource for Boomer Women

If you are a boomer aged woman and would like to network with other professionals, visit Boomer Women Speak Forum. This month I am the featured author and will be sharing insights into the world of writing, publishing and marketing a book. 

Other recommended resources

Fearless - Keys to turning MOUNTAINS into mole hills - By Lorraine Cohen

Do your fears hold you back from fully enjoying your life? Fearless - Keys to turning MOUNTAINS into mole hills is jam-packed with exercises, tips and resources to inspire and motivate you to move from being powerless to powerfull. Answering 15 key questions from her subscribers, Lorraine Cohen spills the beans about fear in her newest 54-minute audio; what it is, how to recognize it, what causes it and how to break through it. Be among the first to preorder your copy of this long-awaited program to be launched mid to end January '07 before the price increases! Click Here

Mosquito Marketing for Authors - By Michelle Dunn (coming soon)

Filled to the brim with 10 years worth of tried and proven documented free and low cost marketing techniques, encouraging tips from marketing gurus and other successful authors. This book tells you how to create and maintain a buzz that cannot be repelled.

Mosquito Marketing for Authors will be an inspirational, practical guide for writers, self publishers, business people and those who would like to write and make a living.

Outstanding resource for authors everywhere. Featuring leading experts Dan Poynter, John Kremer, Carolyn Howard-Johnson, Kathleen Gage and more. To learn more click here

To view various products by Michelle Dunn Click Here

Success formulas, 
tips and strategies addressing marketing & PR for:
Small and Home-based businesses, Retailers, Authors, Speakers, Consultants, Events Coordinators, and Non-profits