Vol. 7 Issue 6
 Article | Marketing Tip | Upcoming Events | Featured Offer | Sign up for Newsletter               June, 2005 
  
Do you want to increase your revenues and keep your cost down?
Looking for ways to gain visibility in your market and with potential customers? Then Street Smarts Marketing & Promotions is for you.

Ever wanted a step by step formula for your home based or small business success? If so, then you will want to read the  FR*EE report entitled, "Learn How One Salt Lake City Based Consultant Made Over 100k from One Idea."  Click here to access this free report.

You Learn More the Second, Third and Even Fourth 
Time Around

Have you ever watched a movie, enjoyed it so much you watch it a second, third or even fourth time? Each time you see the movie there is the possibility of you noticing something different.

As a business advisor and corporate trainer I often see a similar occurrence with people who learn new information. When they first hear or read something they pick up some key information. Yet, due to this being the initial exposure to the information, the human mind is capable of only part of the information. Of course, there are always exceptions to this with folks who have photographic mind. Yet, as a general rule, most people learn more and on a deeper level when they are exposed to information more than once.  

Such is the case with marketing. It seems that many people will read or something about the need to be consistent in their marketing, have a system in place, build a database and keep their name fresh in their markets mind. Upon initially learning this they get excited and are ready to go gangbusters in their processes. Then they get caught up. They get distracted. They get blind sighted by their own lack of discipline.

So they read yet another book, go to another seminar or hire another consultant convinced that this time it will be different. Fact is, they will probably be exposed to the exact same information, but this time they may learn at a deeper level. Additionally, what may have not resonated with them previously begins to make sense. It is as if the clouds are lifting on their awareness.

Over the last few years I have facilitated many training sessions covering various aspects of marketing and promotions. Often these are complimentary and open to the public. I would see some of the same people show up time after time for the same topic. I wondered if perhaps I wasn’t conveying the information in an understandable format.

Wanting to find out what brought them back each time, I was pleasantly surprised to learn that each time they attended they gained more and more valuable information. It was as if they were watching a really good movie and each time noticed something different.

One of the reasons learning tapes and CDs are so popular is you can listen to them several times to glean as much information as you need. So rather than getting frustrated that you didn’t get all the information the first time, congratulate yourself for taking the time to enhance your knowledge at a very deep level.

On June 14, 2005 you are invited to a FREE live session entitled, Making Money With the Internet….Success Strategies to Using the Internet to Build Your Business!  http://www.turningpointpresents.com/june14thregistration.htm

This is one of the most popular seminars I facilitate people return to again and again. Will you?

 

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Street Smarts 
Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet to grow your business Order today

By Kathleen Gage  

 

Marketing is More Than A Token Process

“Necessity is the mother of invention!” The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins’ material. I was listening to, and applying, information from his thirty day series. I have to admit, the first time I heard this it didn’t quite register.

However, nearly two decades later, it makes all the sense in the world. In fact, a majority of the things we take for granted were created out of a need. When the need became great enough, someone figured out a solution.

Such is the case with a new eBook that just hit the market - Tokens for TV. The idea for this informative book is the brainchild of working mom, Lisa Workman. As she explains it, about a year ago, she and her husband were struggling with how to get their kids to take an interest in choosing how much television and computer time they were spending each day. She came up with a system that not only limited how much TV/Computer time they received, but also took out some of the parental nagging and placed some responsibility on their shoulders. She came up with a simple solution to helping children manage their television and computer time.

Seeing how effective her system is, friends started asking her how it worked. After numerous requests, she began writing down the system and eventually fine tuned it to the point it became her now popular eBook, Tokens for TV.

An exciting aspect of this resource is that the information aligns perfectly with Lisa’s personal and professional vision and mission. She is extremely committed to providing quality information to families while promoting healthy lifestyles for children. However, something Lisa realizes is that without an effective marketing campaign to promote Tokens for TV there are many people who will never know how effective the system can be.

Lisa has put together a very effective campaign which includes full use of her Tokens for TV website, free reports, and article distribution both online and off, interviews with the media and viral marketing. Her marketing plan was developed long before the eBook was taken to market. Without a doubt, she will be successful in getting the word out.

Like Lisa Workman, many people have an idea that is a perfect solution to a common problem. Unlike Lisa, a great majority of people only think about the solution, yet do nothing about it. Then they wonder why success happens to others but not to them. Success is determined by the actions one takes.

As you think of solutions you can offer to your customers or clients, how would you answer the following questions?

à      What is the primary problem that keeps your customers awake at night?

à      What products or services do you need to develop that would solve their problem?

à      What do you need to do to market your product or service?

à      Do you have a plan put in place?

à      Are you willing to invest the time and money into marketing your product or service?

à      Are you willing to take responsibility for all that needs to be done on a consistent basis?

When Lisa identified a problem that prevails in many families she could have responded like most and simply said, “Wouldn’t it be nice if someone came up with a solution?” Rather, she mapped out the solution, developed it into a system  and is now making it available to those who will benefit from it.

What is the solution you have that people are waiting for?

To find out about Tokens for TV and access a FREE worksheet to learn how much time your child spends “plugged in” to some sort of electronic device visit http://www.tvtokens.com .

 

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Book recommendation
This month’s book recommendation is Testosterone-Free Marketing: The Yin and Yang of Marketing for Women by Denise Michaels.

Testosterone-Free Marketing is an excellent resource for both women and men to gain insights into the differences between the genders in their approach to marketing.

This book is all about the reasons why you may hold back when it comes to marketing and selling. If you've ever felt stuck or overwhelmed about marketing your business (or the business you'd like to start so you can quit your job) this book is for you. If the thought of marketing drives you to chocolate - get this book now.

 

To learn more visit:The Confidence and Cash Flow You’ve Always Wanted

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Past Issues of Street Smarts Newsletters Click Here

eBook Creation and Distribution
Looking for Internet visibility? Want to gain more expert status recognition? Do your clients deserve outstanding information in an easy to read and access format? If so, then you may need an eBook specific to your market. 

Kathleen Gage is experienced at development and distribution of eBooks in various industries. To learn more about this service email Kathleen at kathleen@turningpointpresents.com to find out how to get your first, or next eBook published. 

       

Foot In the Door 

Follow up
How often an opportunity missed due to poor follow up, or worse, no follow up? It’s incredible how many sales are missed due to no system in place for follow up.

 To increase your chance for getting, and keeping, your foot in the door, develop a consistent system for following up on leads.

 Do you want to be a top performer in sales and marketing? Check out 101 Ways to Get Your Foot in the Door! Learn fun, creative, and sometimes whacky strategies guaranteed to put you miles ahead of the competition.

Click here

New Additions
New Website and Blog for Kathleen Gage

Please visit my newest website A Message Of Hope. Click Here

Visit my New Blog. The blog is designed to share insights into understanding purpose and mission. Click Here

Marketing Tip

Many people waste countless amounts of money by lack of consistency in their marketing campaigns. Marketing is more than running one advertisement or sending out one piece of direct mail. It is about a consistent campaign over a period of time. In order to realize your greatest return in your marketing, plan out your campaign for a minimum of six months, preferably a year.

 Develop a campaign in which you utilize various methods to promote your products and services. You will find that when done correctly, each strategy compliments the other.

 To learn more strategies on gaining position, visit

  Click Here

 

Get your FR*EE report entitled, "Learn How One Salt Lake City Based Consultant Made Over 100k from One Idea."  Click here to sign up.

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 Success formulas, 
tips and strategies addressing marketing & PR for:
Retailers, Authors, Speakers, Consultants, Events Coordinators, and Non-profits

Your Name:

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Are you facing uncertain times? Are changes happening quicker than you are prepared for? Often, words of inspiration can make all the difference.

You are invited to sign up for my inspirational thoughts based on the book Message of Hope. Visit Click Here to sign up.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Up Coming Events

Are you looking for a powerful, content driven, inspirational speaker for your next conference, training session or seminar?

To learn more about Kathleen’s speaking availability and fee schedule contact her at:

801.619.1514 or Kathleen@turningpointpresents.com

June 9, 2005
UTAH WOMEN in TECHNOLOGY presents: You and Utah’s New Economy … separating fact from fiction! Business, Women, Leadership, and the Economic Future of Utah (All are welcome)

Featured speaker,  Stephanie Frohman, Vice President of The Economic Development Corporation of Utah (EDCUTAH)  Limited seating – Registration essential! www.UtahWIT.org

June 10 & 11, 2005
Health and Longevity
Featuring The Grand Lady of NLP Suzi Smith
Learn how to overcome any of your personal health limitations.

Contact Christiane Turner at  christianeturner@yahoo.com or (801) 979-4799

June 14, 2005
FREE Seminar BACK BY POPULAR REQUEST
Secrets to Making Money on the Internet - Success Strategies to Using the Internet to Gain Position, Visibility and Profits for your Business a free seminar open to the public.

Learn insights on how to use the Internet to increase your market reach, gain valuable position and keep costs down. Understand how to develop effective systems that can substantially increase your leads, prospects and revenues.

Learn how to identify the "hype" in today's eMarketing world.

This  content driven session takes place on Monday, March 14, 2005 from 9 a.m. – 10:30 a.m. at the Larry H Miller Center ( 9750 S 300 W Sandy, Utah).

http://www.turningpointpresents.com/june14thregistration.htm

June 23, 2005 BACK BY POPULAR REQUEST
There’s a Book Inside of You Learn to Write, Publish and Market Your Own Book

Success Strategies to take you from Idea to Published Author Faster than You Ever Imagined
8:30 a.m. – 4 p.m. Sandy, Utah

Very LIMITED SEATING

http://www.turningpointpresents.com/bookpublishingseminar.htm for more information

June 30, 2005, 9:00 – 4:00
Attracting Perfect Customers…The Power of Syncronistic Synergy in Your Business.

If you’ve ever had less than perfect customers and are tired of searching for new customers, this seminar is a MUST!

Facilitated by Laura Arellano
Seminar held in Salt Lake City location

Full details http://www.MetaLogia.com 

Coming in July
Okay Life! What's next?

Kathleen Gage and Lori Giovannoni 
Location and date to be announced

 Featured Offer

GREAT RESOURCE TO GROW YOUR BUSINESS

Confused about where to find great resources on the Internet to market your online business? If you are serious about getting your business to the next level check out "Online Marketing Resources You Need to Know"- Vol #1

"Over 200 of the Web's BEST Resources Organized in One Place. The Most HELPFUL Ebook Ever Published for Online Entrepreneurs!" Click here to learn more http://mcebook.mcpromotions.com/


Street Smarts 
Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet to grow your business By Kathleen Gage
ISBN #0-9658159-5-1  Maxwell Publishing

If you’ve been studying market trends you know that Internet use continues to rise. To not have Internet marketing as a part of your overall business strategy may be losing you incredible amounts of money.

Fact: people use the Internet to gather information, to find businesses in their area such as dentists, hair salons, health clubs, restaurants and more. Additionally, Internet sales have gone through the roof.

“Our Internet presence and sales from our presence are the reasons we have a successful business in a town of 3,000 people. Without the Internet, our revenues would not be anywhere near what they are at. They account for 73% of revenue. I couldn’t think of doing business without my Internet marketing strategies,” Patricia Twitchell, owner, Just Bears and Stuff. www.justbearsandstuff.com

The greatest challenge most people have is they just don’t know what to do or where to begin. Unfortunately, the longer you wait to learn how to integrate your Internet presence into your overall marketing the further behind you are getting.

There is a solution.

STREET SMARTS Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet to grow your business By Kathleen Gage

Learn the formula I used where for less than $50 in marketing costs we had over 300 people attend a “free” information seminar. A “free” event that realized over $20,000 in back of the room sales for the speaker.

You will also learn how another client used the strategies outlined step by step in STREET SMARTS to Making Money with the Internet  to gain incredible market position through an event he produced for his client base. Over 250 people attended the event that Internet marketing was key in.

I will also share the details of how in one six week period I sold over $12,000 worth of products directly from a website. I actually made money while I slept and so can you!

And you will learn how Just Bears and Stuff owner, Patricia Twitchell gains lots of free visibility on the Internet that continually drives traffic to her website.

Here’s only a portion of what you will learn:

  • How to drive thousands of people to your website who turn into buyers

  • How to get hundreds of people to willingly promote your products and services for you

  • Elements of effective web design that create a strong message for your market

  • How to use the power of the Internet to gain visibility

  • Selling and making money on the Net

  • The power of Email marketing

  • Creating and utilizing E-zines that equate to a greater revenues

  • Overcoming content information blocks

  • Developing E-products that generate revenues

  • Using the Internet to sell an offline product or service

  • Understanding how to gain the most from a database

  • The power and profit that come from using Autoresponders

  • Targeted article writing and distribution that gain you instant visibility and credibility

  • Gaining massive visibility on the Net which equates to more credibility, increased leads and greater sales.

You will learn inside secrets on how to use the Internet to increase your bottom-line.

Order your E-book today!  For only $79 you will gain insights that I have spent time and lots of money to learn. If you are familiar with any of my other information products or you have attended one of my seminars, then you know I always provide massive information that is worth much more than the price you pay.

STREET SMARTS Making Money with the Internet will be delivered to your email box. What could be easier?

When you order today you will receive my E-book Earn More Than Ever Before, Strategies For Today’s Real Estate Professional to Gain Visibility and Occupy Space in Your Customer’s Mind absolutely FREE. That’s a $29 Value Even if you are not in real estate, the principles can be applied to virtually any business.

You will also be eligible for $100 off the training course. Regular price for the course is $299. You will receive your seat for only $199.

Order today ________________

Street Smarts Marketing and Promotions®

A simple, no nonsense approach to a strong bottom line

 

 

Even if you know very little about marketing, even if you have never done marketing before, even if you think you need to have someone else do your marketing and PR for you…Right here … You've Found The Marketing and PR Success System You've Been Looking For!

Street Smarts Marketing and Promotions is for people who want to learn and implement proven strategies for low cost, high return marketing and promotions. Created and written by awarding winning business owner, professional speaker and author, Kathleen Gage, this program is GUARANTEED to give you the tools you need to increase your bottom-line.   The program was selling for $299. After several request to make the information available online, I developed the material into a downloadable product.

I have packaged the written material so cost effectively it can be yours for only $197. But because you are reading this letter I am offering it for only $97 for the next two weeks. If for any reason whatsoever you are not completely satisfied with the information return it for a full refund.

Order Now! and receive Super Bonuses!

  • Full multi media E-program including the nearly 200 page learning guide and worksheets. (Value $97)

  • 3 Audio CDs that are a direct compliment to the nearly 200 pages of information in the learning guide. (Value $97) Will be sent within 24 hours of your order via USPS.

  • Keys to Creating Profitable Events E-book (Value $19)

  • Subscription to Street Smarts Marketing Ezine

  • Report on how I made over $100,000 from one idea.

  • Free weekly Sales Booster Tips

  • Act now and get everything for only $97

To order go to www.streetsmartsmarketing.com 

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