Vol. 7 Issue 3
 Article | Marketing Tip | Upcoming Events | Featured Offer | Sign up for Newsletter               March, 2005 
  
Do you want to increase your revenues and keep your cost down?
Looking for ways to gain visibility in your market and with potential customers? Then Street Smarts Marketing & Promotions is for you.

Ever wanted a step by step formula for your home based or small business success? If so, then you will want to read the  FR*EE report entitled, "Learn How One Salt Lake City Based Consultant Made Over 100k from One Idea."  Click here to access this free report.

Using Technology to Get and Keep Your Foot in the Door
In years past it was easier to get your foot in the door of a prospective client than it is today. Competition has increased, your prospect has more demands on their time and a simple visit to the Internet can offer many prospects the same choice you are offering for less money.

So what can you do? Not only do you have to do front-end marketing and promotions to gain new customers, you absolutely must have a good system in place to follow-up with your current customers and keep your name fresh in their mind.

With the advent of the Internet and specific types of technology, we now have tools to accomplish this with ease. The fear some people have is that use of the Internet and technology will take away the human aspect of doing business. Although this may be true in some cases, proper use of technology can allow you to have more time to spend with your customers. Using technology in any business situation should only be done when it will better serve you and your customers.

Although you might not be ready to embrace all that technology can do for you, your customers probably are. The Computer Industry Almanac projects that we will have 1.35 billion Internet users by 2007.

Every day more people are utilizing the power of the Internet to research companies, determine level of credibility of a company based on their web presence and making purchases via the Net. If you do not have a good system in place to take advantage of this, you will soon be left behind.

There are several reasons to become a real player in the world of the Internet. Most importantly, in order to be considered a credible business you have to have a presence on the Internet.

Other reasons include:

  • To increase your reach and visibility

  • Lower the costs of traditional marketing

  • Increase Return on Investment for every marketing dollar

  • Develop and maintain credibility

  • Attract visitors to your site and/or physical business location

  • Increase profit margins

  • Increase speed of response time

Patricia Twitchell, owner of Just Bears and Stuff, a specialty gift shop in the quaint town of Myrtle Creek, Oregon (population 3,000) relies heavily on the power of the Internet for her business success. With the implementation of one simple strategy, Patricia, known to many as The Teddy Bear Lady of Myrtle Creek, increased her Ezine signups by 600% of what they usually were in one week.

She simply implemented the use of an autoresponder and a hover menu. Not only have her signups increased, so have revenues.

The Ezine contains articles of interest  to teddy bear enthusiasts as well as any specials of the month she is offering that readers have first opportunity to learn about. To see how The Teddy Bear Lady uses technology to streamline her operations and provide better service to her customers visit   www.justbearsandstuff.com.

Imagine how much untold revenue is lost by not fully utilizing the power of technology and the Internet. To not only survive but thrive, you must have a proper foundation and effective systems in place for attracting visitors, providing information, selling products and services and following up.

Many people are under the mistaken notion that if they sell only in their local market they don’t need a strong Internet presence. It is this type of thinking that leaves many businesses in the dust.

Additionally, without a strong Internet presence you can waste countless marketing dollars that could be saved through the use of technology.

If you want to continually be in the game of “getting your foot in the door” you must develop and utilize a system that makes doing business with you simple.

It’s that simple!

To learn more about E-Marketing check out my newest information product

Street Smarts 
Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet to grow your business Order today

By Kathleen Gage  

 

Make Lots of Money with No Work
Recently I received an email message that went something like this, “I want to do exactly what you are doing in my business.” Come to find out what this person wanted to “do” was make lots of money using the Internet without having to work at it.

I almost fell out of my chair. I wasn’t sure if it was from the fact that I was now in my tenth hour of working that day and I was tired or being taken off balance by my surprise at this person’s belief that you don’t have to work at something to be successful. I don’t know why this would really surprise me as I have been hearing people say this type of thing for years.

The fact is my business did extremely well in 2004 and much of that has to do with my knowledge and use of the Internet in my overall marketing. It also had to do with the fact I am very systematic in my approach to building my business.

More times than not, people who are successful online and off have systems in place.  The fact is anyone, yes anyone, can increase revenues substantially by incorporating the use of the Internet into overall marketing. However, to think you don’t have to do anything and reap unbelievable benefit is the great frustration of those of us who are using the Internet effectively.

Increasing revenues using the power of the Internet takes vision, planning and implementation. All of this is connected to your systems.

  • Do you have systems in place?

  • If so, how effective are they?

  • Are you consistent with what you do?

  • Do you track your results?

  • Do you think in the short term or long term with your systems?

Anyone who is succeeding using the Internet in their marketing has effective systems in place, they are consistent, they track results and they think in both short term strategies and long term.

Do you?

Kathleen Gage is a business advisor, keynote speaker, and trainer that helps others gain dominance and visibility within their market. Get Gage’s FR*EE report “Learn How One Salt Lake City Based Consultant Made Over 100k with One Idea” by visiting  www.streetsmartsmarketing.com

  **********

Past Issues of Street Smarts Newsletters Click Here

Rate Street Smarts Newsletter
Looking for Internet visibility? If so, then publish an Ezine. An Ezine is an electronic newsletter like the one you are reading.

It’s not enough to simply publish it, you must have subscribers. A great way to gain more subscribers is for people to know about it. As with any aspect of your business, your E-zine has to be visible and easy to access.

A great way to gain visibility for your E-zine is to have it listed in various locations and directories on the Internet.

Street Smarts Marketing and Promotions™ is listed throughout the Internet. One place is Cumuli Ezine Finder.

 Please rate this Ezine at the Cumuli Ezine Finder 
Click Here

Visit my Blog and read the comments section for a list of places to post your Ezine. 
Click Here

       

Foot In the Door 
“I was so impressed with the new book entitled “101 Ways to Get Your Foot in the Door” that we ordered a copy for each of our branch managers.  The branch manager’s response was overwhelming.  We would recommend purchasing the book plus, you would truly benefit from such an investment.”
Carolyn A. Stimpson
VP Membership Development
Mountain America Credit Union 

 

Do you want to be a top performer in sales and marketing? Check out the newly released book 101 Ways to Get Your Foot in the Door! Learn fun, creative, and sometimes whacky strategies guaranteed to put you miles ahead of the competition.


Click here

New Additions
Street Smarts Making Money with the Internet - The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales for Small and Home Based Businesses.

Learn how to get the most out of using the Internet in your marketing. Click Here

 

Kathleen’s Blog  
 Click Here

Click on the comments area for contents of my blog. Feel free to post a comment of your own.

Marketing Tip
 “There’s gold in them there hills.” Many are repeating these words with today’s “gold rush.”

Fact: The great gold rush of 1848 was the genesis of one of the most massive migrations in human history. Before the peak of the rush one of about every 90 people living in the United States chased after the dream of discovering gold.

Families were torn and stable businesses abandoned as people chased after the vision of getting rich quick.

Sound familiar? It’s happening today as people have visions of grandeur of what the Internet can do for them. Visions that they will find “gold in them there hills.”

Dreams of doing business on the Internet is the Gold Rush of the 21st Century. What was true in California in the 1800’s will be true now. Most people will come to realize that they got caught up is the frenzy of it all. Many will discover they found “fools gold.”

So how does one avoid the Internet gold rush? It’s simple. Learn the truth. Realize the Internet is simply a tool to be used in your overall business objectives.

Sure, some will gain incredible wealth directly from the Internet. More likely though will be those who succeed by providing products and services that are an offshoot of the gold rush of today. They are the ones who will position the use of the Internet in getting the word out about what they do and what their business is about.

Don’t get caught with a bunch of fool’s gold. Prepare, plan, implement. That is where the real gold is.

 

Get your FR*EE report entitled, "Learn How One Salt Lake City Based Consultant Made Over 100k from One Idea."  Click here to sign up.

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Up Coming Events

Are you looking for a powerful, content driven, inspirational speaker for your next conference, training session or seminar? Then you need to contact Kathleen Gage.

Bold, Daring and Inspirational describes the type of speaker you get when you bring Kathleen Gage on board for your next conference or in-house training workshop. Specializing in marketing and promotions, Kathleen has a unique and creative approach to helping others understand the power of beliefs, thoughts and actions that promote the marketing mindset. www.kathleengage.com

To learn more about Kathleen’s speaking availability and fee schedule contact her at: 801.619.1514 or Kathleen@turningpointpresents.com 

March 3 Thursday
Complimentary seminar
Learn how to expand your business with video email and web broadcasting! 

Brigham Young Academy
550 N University Av
Provo, UT 84601
Time: 7:00 PM

Please RSVP by Phone or Email to
Todd Treanor or Chersty Titensor

Phone: 801-971-1152 or 801-388-0259 Email: leeteh@helloworld.com or chersty@helloworld.com

March 14, 2005

FREE Seminar

Secrets to Making Money on the Internet - Success Strategies to Using the Internet to Gain Position, Visibility and Profits for your Business a free seminar open to the public.

 

Learn insights on how to use the Internet to increase your market reach, gain valuable position and keep costs down. Understand how to develop effective systems that can substantially increase your leads, prospects and revenues.

Learn how to identify the "hype" in today's eMarketing world.

This  content driven session takes place on 
Monday, March 14, 2005 
from 9 a.m. – 10:30 a.m. 
at the Larry H Miller Center ( 9750 S 300 W Sandy, Utah).

Proudly sponsored by The Miller Business Innovation Center. Seating is limited. Register online at http://www.turningpointpresents.com/quickstartfreetraining.htm

March 17, 2005

Gain More Leads, Better Prospects and Increased Sales

Success Strategies Guaranteed to Increase Value for Those Who Participates in Tradeshows and Expos

  8 a.m. – 10 a.m.

 

FREE to Chamber members

$5 to non members

 

Hosted by the Salt Lake Area Chamber of Commerce in conjunction with the 2005 Business to Business Expo.

Location is the Salt Lake Chamber office

For more information send an email to Jackie Sexton at jsexton@saltlakechamber.org

March 17, 2005
Success Strategies for Leading Edge Marketing
The No Hype Way For Virtually Anyone to Gain Visibility, Build A Business and Increase Revenues

Tri-Chamber event from 11:30 a.m. – 1:15 p.m.

A Classic Choice Catering, 7879 S. 1530 W. in West Jordan.

Understand the power of the Marketing Mindset One thing you must know about your marketing in order to keep costs down Ezines and E-products – Your Ticket to Leading Edge Marketing How to use the Internet to increase your reach and lower you market costs .How to reach thousands of potential customers for little, or no, costs. Secrets to becoming a recognized name in your market

Contact Tammy Evans-Five Star Promotions, LLC – 801.282.9045 info@fivestarpromos.com

March 22, 2005
Success Secrets to Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet

Learn how to use the Internet in your overall business position. You will gain insider secrets on how to increase 
your visibility on the Net while you gain incredible return on every dollar you invest in your marketing and promotions.

This is an interactive, hands on training course with Kathleen Gage. Learn from one of the areas most 
knowledgeable speakers on how to boost the sales of your home based or small business through the power 
of the Internet. You will never view your marketing the same again. Guaranteed!

9 a.m. – 4 p.m
SLCC Miller Campus
9750 South 300 West
Sandy, UT 84020

$299 Limited seating

Reserve you spot today by email your full contact information to Kathleen Gage at Kathleen@turningpointpresents.com

Non refundable deposit will be required to hold your seat.

April 8, 2005 Friday
Success Strategies to Market Any Business
Holladay Chamber
Lunch meeting
Rivers Restaruant
Salt Lake City

 

May 19, 2005

American Fork Women’s Conference

Location and details TBA  

 

 

 Featured Offer

GREAT RESOURCE TO GROW YOUR BUSINESS

Confused about where to find great resources on the Internet to market your online business? If you are serious about getting your business to the next level check out "Online Marketing Resources You Need to Know"- Vol #1

"Over 200 of the Web's BEST Resources Organized in One Place. The Most HELPFUL Ebook Ever Published for Online Entrepreneurs!" Click here to learn more http://mcebook.mcpromotions.com/


Street Smarts 
Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet to grow your business By Kathleen Gage
ISBN #0-9658159-5-1  Maxwell Publishing

If you’ve been studying market trends you know that Internet use continues to rise. To not have Internet marketing as a part of your overall business strategy may be losing you incredible amounts of money.

Fact: people use the Internet to gather information, to find businesses in their area such as dentists, hair salons, health clubs, restaurants and more. Additionally, Internet sales have gone through the roof.

“Our Internet presence and sales from our presence are the reasons we have a successful business in a town of 3,000 people. Without the Internet, our revenues would not be anywhere near what they are at. They account for 73% of revenue. I couldn’t think of doing business without my Internet marketing strategies,” Patricia Twitchell, owner, Just Bears and Stuff. www.justbearsandstuff.com

The greatest challenge most people have is they just don’t know what to do or where to begin. Unfortunately, the longer you wait to learn how to integrate your Internet presence into your overall marketing the further behind you are getting.

There is a solution.

STREET SMARTS Making Money with the Internet
The No Hype, No Bull Formula to Greater Revenues, Better Leads and More Sales Using the Power of the Internet to grow your business By Kathleen Gage

Learn the formula I used where for less than $50 in marketing costs we had over 300 people attend a “free” information seminar. A “free” event that realized over $20,000 in back of the room sales for the speaker.

You will also learn how another client used the strategies outlined step by step in STREET SMARTS to Making Money with the Internet  to gain incredible market position through an event he produced for his client base. Over 250 people attended the event that Internet marketing was key in.

I will also share the details of how in one six week period I sold over $12,000 worth of products directly from a website. I actually made money while I slept and so can you!

And you will learn how Just Bears and Stuff owner, Patricia Twitchell gains lots of free visibility on the Internet that continually drives traffic to her website.

Here’s only a portion of what you will learn:

  • How to drive thousands of people to your website who turn into buyers

  • How to get hundreds of people to willingly promote your products and services for you

  • Elements of effective web design that create a strong message for your market

  • How to use the power of the Internet to gain visibility

  • Selling and making money on the Net

  • The power of Email marketing

  • Creating and utilizing E-zines that equate to a greater revenues

  • Overcoming content information blocks

  • Developing E-products that generate revenues

  • Using the Internet to sell an offline product or service

  • Understanding how to gain the most from a database

  • The power and profit that come from using Autoresponders

  • Targeted article writing and distribution that gain you instant visibility and credibility

  • Gaining massive visibility on the Net which equates to more credibility, increased leads and greater sales.

You will learn inside secrets on how to use the Internet to increase your bottom-line.

Order your E-book today!  For only $79 you will gain insights that I have spent time and lots of money to learn. If you are familiar with any of my other information products or you have attended one of my seminars, then you know I always provide massive information that is worth much more than the price you pay.

STREET SMARTS Making Money with the Internet will be delivered to your email box. What could be easier?

When you order today you will receive my E-book Earn More Than Ever Before, Strategies For Today’s Real Estate Professional to Gain Visibility and Occupy Space in Your Customer’s Mind absolutely FREE. That’s a $29 Value Even if you are not in real estate, the principles can be applied to virtually any business.

You will also be eligible for $100 off the training course. Regular price for the course is $299. You will receive your seat for only $199.

Order today ________________

Street Smarts Marketing and Promotions®

A simple, no nonsense approach to a strong bottom line

 

 

Even if you know very little about marketing, even if you have never done marketing before, even if you think you need to have someone else do your marketing and PR for you…Right here … You've Found The Marketing and PR Success System You've Been Looking For!

Street Smarts Marketing and Promotions is for people who want to learn and implement proven strategies for low cost, high return marketing and promotions. Created and written by awarding winning business owner, professional speaker and author, Kathleen Gage, this program is GUARANTEED to give you the tools you need to increase your bottom-line.   The program was selling for $299. After several request to make the information available online, I developed the material into a downloadable product.

I have packaged the written material so cost effectively it can be yours for only $197. But because you are reading this letter I am offering it for only $97 for the next two weeks. If for any reason whatsoever you are not completely satisfied with the information return it for a full refund.

Order Now! and receive Super Bonuses!

  • Full multi media E-program including the nearly 200 page learning guide and worksheets. (Value $97)

  • 3 Audio CDs that are a direct compliment to the nearly 200 pages of information in the learning guide. (Value $97) Will be sent within 24 hours of your order via USPS.

  • Keys to Creating Profitable Events E-book (Value $19)

  • Subscription to Street Smarts Marketing Ezine

  • Report on how I made over $100,000 from one idea.

  • Free weekly Sales Booster Tips

  • Act now and get everything for only $97

To order go to www.streetsmartsmarketing.com 

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