3 Proven Strategies to Drive Qualified Traffic to Your WebsiteBy Kathleen Gage

Each day the number of people who have a desire to make money on the Internet increases. With most people there seems to be an endless search for the one answer on how to drive traffic to their website. Not only drive traffic, but turn those visitors into buyers.

There are numerous ways to drive traffic to your site. However, before you can turn your visitors into buyers, you have to create value for them. There are various ways to this. One is to be a resource before you are a vendor. Simply put, this means create credibility with your potential buyers before you ever ask for the sale.  You can do this by offering something for free from you website.

One of the most cost effective strategies to drive qualified traffic to your site(s) is through article writing and distribution to forums, discussion groups and Ezines. The catch is the forums, groups and Ezines have to be specific to your market. This means you to have to know who you’re your market is and is not.

I utilize this strategy all the time. Depending on the topic of the article I receive as many as 50 -100 sign ups a day to my various lists. Over a period of a month that can be well over 1,000 new opt-in subscribers.  

A second effective method to drive traffic to my sites is with solo ads in specific locations. Rarely do I attempt to sell anything in my solo ad. Rather, I offer a free report or eBook to anyone who visits my site.

One of the most popular items people download based on solo ad advertising is my free eBook on how to build visibility on the Internet. The page for the download is referred to as a "squeeze" page. The sole purpose for this page is to invite people to sign up for the eBook. Click here  to see the squeeze page.

Solo ads are very cost effective and work well when placed in the right publications and sites. Again, it is based on knowing your market rather than randomly placing an ad and hoping for a result.  

A third effective method in generating site traffic is to participate in Joint Venture Campaigns. The benefit to anyone who partners is this type of campaign is they have the opportunity to gain visibility with a large number of people.

Basically, a bonus eProduct is offered as an incentive to buy another eProduct, book, product or service. With this type of campaign each Joint Venture Partner agrees to send a message to their readers about the campaign. The market reach is incredible often exceeding millions.

In order to make a campaign like this successful there is a lot of coordination and backend work required on the part of whoever is spearheading the project. Make sure you only participate in JV campaigns with people who have their act together otherwise you may run into quite a few problems.

I recently participated in one campaign in which I got over 1,000 (one thousand) sign ups in a week. The average with most campaigns like this is 100 - 150 in 2 - 3 days. Needless to say, I was incredibly pleased with the campaign where I received almost ten times the usual sign ups.

Regardless of which strategy you use to gain opt-in subscribers in order to optimize what you do it is essential to have your backend marketing systems in place. This would include having a reliable “smart” autoresponder program. An autorespond program allows you to automate how and when you keep your name in front of the people who have shown an interest in your information. To not do this would be a complete waste of time, money and energy.

By keeping in touch with valuable information you are building trust and name recognition with your market. When you do have something for sale you will have a much easier time selling those people with whom your name is familiar.

Can you make money on the Internet? Yes, beyond a shadow of a doubt? Will it take work, thought and discipline? Most definitely. Is it worth it? Oh, yes!

Kathleen Gage is an award winning keynote speaker, author and business advisor specializing in marketing and promotions. She is the recipient of the Utah 2004 Giant Step Award for business creativity and success. Access Gage’s FREE eBook Street Smarts eMarketing Tips Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition at www.streetsmartsmarketing.com/free-ebook.htm

Publishing Guidelines: You may publish my articles in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

The Power of Beliefs By Kathleen Gage

How often do we intuitively know our purpose and yet, limiting beliefs make our journey more difficult than necessary? Years ago I had the opportunity to meet a woman who reinforced my understanding of the power of beliefs. She is probably one of the most powerful individuals I will ever encounter.

I met Chris in 1986 while taking the Dale Carnegie course in Santa Rosa, California.  Chris showed up during the second week of training. Class was well under way when she walked into the room. Actually, she didn’t really walk into the room; she dragged herself in, supported by a pair of metal crutches. Chris has Cerebral Palsy which she lived with all her life. 

Chris had an extremely difficult time communicating with others. This was not due to lack of desire, but because for most of her twenty-one years of life she had been kept in a room with no more than Elvis records and tapes to entertain her. No one had taken the time to assist her in developing the ability to communicate, except Bonnie, her current caretaker. Bonnie knew there was much more to Chris than anyone ever gave her credit for.

When the instructor asked Chris what her goal for the course was, she struggled to respond and became frustrated and angry. Chris had a very short fuse when it came to frustration because for most of her life no one would listen to her. The only way she could get someone to listen was through temper tantrums.

We discovered her goal was to be able to stand, by herself, in front of forty-five people and tell us about herself. With Bonnie as her interpreter, Chris conveyed this desire to a room full of business professionals.

To the amazement of everyone in the class, on the twelfth week, Chris stood in front of the room and shared with us what life had been like for her. It was one of the most beautiful and enlightening experiences I have ever witnessed. Here was a woman who in many ways had been thrown away. Yet she had a determination, commitment and belief that she could accomplish more in her life and she did.  She also had the love and support of forty-five friends, who weeks before had been complete strangers.

Chris’ courage showed us that life is created moment by moment based on our beliefs. Beliefs that can empower beyond our wildest dreams.

Our beliefs are developed on both a conscious and subconscious level. As our beliefs change, our experiences change. And as our experiences change, so do our beliefs.

Beliefs are relevant to both our personal and professional direction. What are the beliefs that will carry you to places you have yet to explore? What actions are you willing to take? What is the destiny you are willing to fulfill, honor and embrace?

Kathleen Gage (www.kathleengage.com) is an award-winning keynote speaker, author and entrepreneur based out of Draper, Utah.

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Looking for an engaging, dynamic speaker for your next conference or convention? A speaker guaranteed to energize and pump new life into your group. When planning your next meeting, conference or convention, Kathleen Gage is just the speaker to call on.

To learn more about Kathleen’s speaking availability to speak at your conference, convention or in-house training session and fee schedule contact her at: 801.619.1514 or Kathleen@turningpointpresents.com  

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March 24, 2006 9:30 a.m. – 11:00 a.m. Gain More Leads, Better Prospects, Close More Sales FREE Business to Business Expo Training Salt Lake Area Chamber of Commerce Board Room Featuring Kathleen Gage and Lori Giovannoni Full details Click Here Saturday, March 11, 2006 National Speakers Association Speakers School Utah Chapter Want to Incorporate Humor Into Your Next Presentation? Spend a day of learning and fun with some of the nation’s finest speakers. Full Details click here Saturday,  March 18, 2006 The Second Annual HISPANIC Women's Convention Presented by THE LATIN-AMERICAN CHAMBER OF COMMERCE  Greek Cultural Center 279  South   300 West   Salt Lake City, UT 9 AM to Midnight Lindy O'Neill   at  801-577-6002   or   Renee  at  801-792-0357

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Great Ideas Come in Pairs

Split a pair and create a commotion! Anything left incomplete creates a disturbance in the mind. As humans we are driven to dot i’s, cross t’s, solve puzzles, and complete pairs.

Send your prospect an item that is obviously missing its mate. For example, a culinary store could send a nice saltshaker with a note letting the recipient know she can come in to pick up the free pepper grinder.

An industrial supplier who plans to exhibit at a trade show can send the left hand of a pair of industrial gloves and invite the prospect to stop by their booth to pick up the right glove.

Whatever your business, you can send a left glove with a letter inviting a prospect to stop by your business to complete the pair. Attach a note to the right glove that says, “We want to be your right-hand resource” or “Let us give you a hand.”

If getting your prospect to your place of business is better than going to theirs, anything you can do to increase traffic to your establishment is a plus.

Tired of cold calling? Ready to get your foot in the door of your prospects once and for all? If you answered yes, get your own copy of 101 Ways to Get Your Foot In the Door Click here

Commit to the long-term   

Marketing campaigns work best if you fit them into the long-term vision of your organization. Far too often, a marketing strategy will be attempted once and then dropped. In order for optimum success every strategy should have a purpose and a clear understanding of how the strategy fits in the overall vision.

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