Vol. 6 Issue 11
 Article | Marketing Tip | Upcoming Events | Featured Offer | Sign up for newsletter               November, 2004 
  

Street Smarts Marketing and PR Newsletter contains success formulas, tips and strategies for retailers, sales professionals, consultants, authors, speakers, events coordinators, nonprofits and much more.

Kathleen Gage, editor and publisher of Street Smarts Marketing and Promotions E-Zine, is a national keynote speaker, business advisor and corporate trainer who teaches people how to obtain and maintain the marketing mindset.

I Would Give Anything To …

By Kathleen Gage

A couple days ago I was listening to a CD by one of the most successful speakers in the industry. He has been around for many years and is considered one of the greats. He is also considered to be somewhat off the beaten path.  As much as he is admired and respected by many, he is judged by just as many. The segment I found most intriguing was one about how others often say to him, “I would give anything to be a successful speaker and author just like you.”

His response is, “No you wouldn’t. What you want is the end result, but you’re probably not willing to do what it takes to achieve the level of success I have achieved.”  Arrogant? Maybe. Harsh? Perhaps. Truthful? Most definitely.

Anyone who has achieved a relatively high level of success in their industry has probably had the same statement directed to them. “I would give anything to be a successful ________ just like you.” 

Truth be told, achieving a level of success others will want to emulate is something most people are not willing to make the necessary sacrifices for. Sure, they want the end result, but are they willing to step out from the crowd and do what it takes to achieve their dream?  Are they willing to go through the inevitable ups and downs?

Over the years I’ve had the opportunity to work with some pretty incredible people. Folks who have achieved more than most could only dream of. Individuals who others will look at and think, “I would be willing to do anything to achieve that level of success.”

Sadly, that is about as far as many people get with their desire to accomplish what they want out of life. They talk about it, but don’t do what is necessary to achieve it. I’m not referring simply to monetary success. I am referring to contribution to community, personal success, physical success, or virtually anything that would signify a complete life.

In last month’s column I mentioned the book I am co-authoring. Why Be Different? Success Secrets for Selling the Unsellable is a book about how one can set themselves apart from the competition in such a way that they literally become leaders in their industry. Much of the book will be based on interviews conducted with people from a variety of industries such as real estate, healthcare, accounting, hospitality and more. Being a leader doesn’t necessarily mean you are the biggest. It means that you are the one others look to when determining standards of success within an industry.

As I have been gathering information, what I find interesting is some of the similarities with the people we are featuring in the book. Each person has been through some incredible ups and downs on their road to success. Each has gone through experiences that would make someone else quickly throw in the towel. They didn’t let the roadblocks stop them; they just kept moving forward in order to reach their goals.

What I find most intriguing is their powerful belief in having a vision of what is possible. All are also very flexible in their approach to life. They knew what they wanted to achieve and if one thing didn’t work they tried something else. If that didn’t work, they tried yet something else. They kept at it until they achieved their goals. The words “no” and “can’t” are almost nonexistent in their vocabulary.

Also evident is their generosity to their community and their clients. Rather than putting a price tag on everything, they often make contributions without expecting anything in return. They do it because it makes others feel good and it is simply the right thing to do.

With each person, a love of what they are doing is essential. Although they work very hard, they have such an incredible passion for what they are doing that when the tough times hit, they are virtually unstoppable. People who are not incredibly passionate about what they are doing give up when they are presented with roadblocks to their success.

Don’t just be another person saying, “I’d do anything to…” Keep your vision, your passion and jump over your roadblocks.

Kathleen Gage is a business advisor, keynote speaker, and trainer that helps others gain dominance and visibility within their market. Call 801.619.1514 or e-Mail kathleen@turningpointpresents.com . Get Gage’s FREE 4 day online marketing course by visiting www.kathleengage.com.

 

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Past Issues of Street Smarts Newsletters Click Here 		       

Foot in the Door Idea

One Free Miracle Coupon
There are times the easiest way to get your foot in the door is when their current vendor cannot perform. Send your prospect a coupon for ONE FREE MIRACLE. You can use a handmade coupon or print something off your computer.

 You send it to your prospect with a short note on how, why and when to use it. This is a request they can make of you when they are in a pinch. 

 Let them know you are willing to be their ‘ace in the hole!’ You are willing to jump through hoops, do the unexpected and be their hero.

 From 101 Ways to Get Your Foot in the Door Click here to order you very own copy.

Marketing Tip

Generating business is an ongoing process, not a one time experience. Seek multiple ways to keep your name in front of your market. Do this on a regular basis. Essential to your marketing success are your follow-up procedures.

 

 		 

 

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Up Coming Events

 

November 3, 2004
101 Ways to Get Your Foot in the Door
Presented by Kathleen Gage and Lori Giovannoni
SOHO
8 a.m. – 9:30 a.m.
Mimi’s Café – 53rd and State
Contact Patricia Steigauf at patricias5@comcast.net for more information

November 19, 2004
101 Ways to Get Your Foot in the Door
Presented by Kathleen Gage and Lori Giovannoni
Midvale Area Chamber of Commerce
Lunch meeting
Contact Marie Marshall at Midvale@midvalechamber.org

November 30, 2004
101 Ways to Get Your Foot in the Door
Presented by Kathleen Gage and Lori Giovannoni
Murray Area Chamber of Commerce
Murray Library
Contact Rebecca Dearing at (801) 263-2632 or rebeccad@xmission.com

December 2, 2004
101 Ways to Get Your Foot in the Door
BONUS Seminar
3 hour hands-on marketing seminar
Presented by Kathleen Gage, Lori Giovannoni, Hydee Willis and Karianne Marcum
Sponsored by the Salt Lake Community College Innovation Center
Receive on seat reservation with the purchase of one book for $20
Visit www.kathleengage.com for full details
Click here

January 22, 2005
Creating a Compelling Future
Presented by Kathleen Gage
Bringing Hope Conference
Salt Palace

January 25, 2005
101 Ways to Get Your Foot in the Door
Presented by Kathleen Gage and Lori Giovannoni with Hydee Willis and Karianne Marcum of Creative Expressions
Chamber West Business Women’s Luncheon
Location TBA
Contact Tina Mecham at tina-rbon@juno.com for more information

To ensure the success of your next conference, convention, meeting or related event, engage Kathleen as the speaker who can motivate and inspire others to greater heights.

To bring Kathleen Gage in for your next conference or convention call 801.619.1514.  

Other Events of Interest

Candy Buy Back Program
November 1, 2 and 4, 2004

Smiles Dentistry will buy back the candy the young people in our community have collected. We will pay $1 for every pound  a young person brings to the Smiles office, up to ten pounds. They can either keep the money or make a donation to the YMCA. For every dollar they donate, Smiles Dentistry will match it. Call Vicki at 801.277.1010 for further information.

 Featured Offer

Soon to be released - November 15, 2004
101 Ways to Get Your Foot in the Door

Success Strategies 
Guaranteed to Put You Miles Ahead of the Competition!     
Purchase your copy for only $20 and receive a seat into a 3 hour BONUS seminar December 2, 2004 Salt Lake College Innovation Center

101 Ways to Get Your Foot in the Door was created to enhance anyone’s ability to create fun, creative and unique opportunities to get in front of prospects and clients. The ideas in the book run the gamut from simple to elaborate. Not only are these ideas effective for one-person companies, they work perfectly for any size organization. Designed for those who are looking for ideas on how to get a “leg up” on the competition. This book is perfect for anyone who sells professionally, owns a business, attends tradeshows or is concerned about attracting new business and retaining current customers. 

Readers will learn how to utilize a variety of ideas to increase their sales and also to increase the sales of their clients.  Novices and experienced sales reps will benefit from this powerhouse teams’ new ideas for getting in front of prospects.

101 Ways to Get Your Foot in the Door is the latest release by nationally known speakers, authors and business advisors Lori Giovannoni and Kathleen Gage. Joined by Hydee Willis, and Karianne Marcum, award-winning entrepreneurs and owners of Creative Expressions, Inc., Lori and Kathleen are pleased to announce the release of this latest in a series of successful books.  These 4 dynamic women are out to light a fire under this nations marketing ability.

BONUS session – For every book you purchase before December 1, 2004 you get a seat into a 3 hour BONUS marketing training session. That's right! For only $20 you not only get this fun, creative and unique book, you get a seat into the session.

Guess what? Only if someone buys a book prior to December 1st will they be invited to the session. That is the only way someone can get in.

Please note – you are purchasing the book, not the session. The session is a bonus and will only be offered on December 2nd in Salt Lake City. This session will be like none other you have ever been to. Guaranteed.

Everyone knows business has changed drastically over the last few years. And if they don’t know, it simply means they have not been paying attention. It’s tougher and tougher to stand out from the competition. In many cases, it’s almost impossible to get your foot in the door. With 101 Ways to Get Your Foot in the Door I guarantee you will gain such valuable ideas that you will thank us for putting the effort into writing the book.

Go ahead… Make the decision. Fill in the order form and write the check or pay with your Visa or MasterCard. What could be simpler?  You have nothing to lose and everything to gain. Maybe you’re still uncertain. Maybe you’re thinking you already have a number of sales and marketing books – maybe even one of mine. So what! Get this one too. You’ll be glad you did. And so will we!

And remember, by ordering before 101 Ways to Get Your Foot in the Door is off the press you will be invited to the FR*EE seminar facilitated by all four authors. It is at the seminar you will pick up your autographed copy of 101 Ways to Get Your Foot in the Door.

The session is being sponsored by the Salt Lake Innovation Center located in the Larry H. Miller Center. This is where the seminar will take place from 9 a.m. - noon. Be sure to mark your calendar so you won't miss out on this exciting event.

To read more about the book go to www.101waystogetyourfootinthedoor.com

If you are out of the area, we will gladly pay for S&H since you won't be able to make it to the bonus seminar. Just let us know where we can send it.

ORDER FORM

YOUR AUTHORS 

Kathleen Gage             Lori Giovannoni        Hydee Willis      Karianne Marcum 
 

Street Smarts Marketing and Promotions®
Success Strategies for Marketing a Small Business on a Limited Budget

 

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Just Bears and Stuff, Myrtle Creek, Oregon
www.justbearsandstuff.com

 

Street Smarts Marketing and Promotions® is multi-media program designed to substantially increase your sales, profits, and visibility to your market. You will learn specific, usable marketing strategies that apply to any product, service, business or sales career.

 

Regardless of whether you are in retail, provide a product or service, do online business, sell low price items or big ticket items, the information you will learn will give you incredible results.

 

When you apply what you learn from Street Smarts Marketing and Promotions you will achieve results … guaranteed. I give you easy to apply strategies that you can use exactly as I describe that will give you dramatic results. The ideas and concept you will learn are real and very practical. They are not pie in the sky get rich quick schemes. And they work! I guarantee they will work for anyone who applies them. My goal and my responsibility is to help you succeed and make more money.


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