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By
Kathleen Gage
Why
is it some people are incredibly successful at utilizing the power of
the Internet in their marketing while others can’t seem to figure out
the winning formula?
How
often do entrepreneurs and salespeople look for that next magic formula
to build their business and increasing revenues, never quite making any
of it work? Many people make it much more difficult to succeed than it
need be while others know exactly what to do … and they do it.
Ask
anyone who has effectively integrated the use of the Internet into their
overall marketing strategy and they will tell you success in building
your business, both online and off, is about systems. Simple as that.
Developing
and utilizing systems is nothing new. Yet, the great search for the
pot-of-gold at the end of the rainbow and getting-rich-quick continues.
The
place you’ll find more gold than virtually anywhere else is in doing
something many people just don’t find appealing. It is in developing
and maintaining a solid database. Unfortunately, many people don’t
find database management “sexy” enough. So they continually buy into
that next “secret formula.”
Fact
is, with a well-groomed database you can increase your revenues and
decrease your marketing costs. You can build customer relations and keep
your name fresh in the minds of your market by keeping in touch. This
establishes excellent position within your market.
Most
people would be amazed at how simple it is to build an incredibly
profitable database by applying a few simple strategies. Remember,
simple is not always easy. It will take time, commitment and focus.
Bigger
is not necessarily better when it comes to your database. Depending on
your industry and what you sell you may be well served to focus on the
few dozen or few hundred who want to buy from you rather than thousands
who couldn’t care less about what you offer.
On the
other hand, there will be situations where building a massive list is
exactly what you need to do. Especially if you have mass quantity
products you are selling at a very low price. Then you may want to go
for the numbers.
Driving
traffic to your site is an ongoing process as is building and
maintaining your database. If you are serious about using the Internet
in your marketing you need to lay the groundwork to optimize your
opportunities.
Develop a fully
operational web site
Have a way to
capture contact information such as a sign up form
Give people a
reason for leaving their contact information such as an Ezine, free
report or eBook, an article of interest to your target market or
anything that is of benefit to the reader
Develop a series of
content driven messages that address your customers’ needs
Keep your name in
front of your market consistently without being annoying
Write and
distribute articles to various online resources pertinent to your
market
Create a resource
box containing your web address
Do not make the
articles a hard sell. Rather, provide information that positions you
as a resource before you are a vendor
Develop a list of
forums and discussion groups you can participate in
Commit to the
long-term.
By
focusing on developing a solid database and providing incredible value
to your market you can and will achieve success in your business.
Guaranteed!
Click
Here to learn about my most recent eBook – 101 No Cost & Low Cost Tips
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I love giving away lots
of quality information to people who want to grow their business. In
just a few weeks I am launching a very exciting campaign with some of
the top sales, marketing and promotions experts in the world. People
whose combined knowledge has helped their clients make millions of
dollars.
Although
I can't tell you too much right now, I will tell you this; you will
absolutely want to check it out. If you are ready to access easy to
implement, proven strategies on how to market and promote a product,
service or business then you will definitely be interested in what I
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Something
I am known for is discovering no cost and low cost ways to market and
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Be
on the lookout for a message in your inbox about this project that is
sure to increase your revenues and sales.
Simple, inexpensive Web-based software to put BIG marketing
power into your Web site. Build a highly effective new Web
site or re-energize your current one. Get results by adding new
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Response
- Autoresponder for marketing your
business.
Inspire
yourself and your team to greater heights with a dynamic, inspirational
keynote speaker. A speaker guaranteed to energize and pump new life into
your group. When planning your next meeting, conference or convention,
Kathleen Gage is just the speaker to call on.
Currently,
there are no seminars open to the public featuring Kathleen Gage
scheduled in October. To learn more about Kathleen’s speaking
availability to speak at your conference, convention or in-house training
session and fee schedule contact her at: 801.619.1514 or Kathleen@turningpointpresents.com
October
15, 2005 Women
Celebrating Life’s First Annual Conference
9:3-0 a.m. – noon
Salt Lake City Library Auditorium (210
E. 400 South)
FREE
All women are invited
Women
Celebrating Life is
a new national movement that helps women 40 and older age well ~
experiencing deep joy and fulfillment and making this season the best
time in their lives. Yes, WCL shows
you exactly how to reinvigorate your life by exploring new possibilities,
discovering new gifts, and connecting with other women heart-to-heart.
Your information is SAFE! This
newsletter is sent by subscription only! As a Valued Subscriber your
name and email address will NEVER be sold, rented or given to any other
person or business entity.
Success formulas,
tips and strategies addressing marketing & PR for:
Retailers, Authors,
Speakers, Consultants, Events Coordinators,
and Non-profits
Create
a Day With
the popularity of some very unique celebrations such as Cherry
PopoverDay,
Don’t Step on a Bee Day and Hugging Day why not create you own
uniqueday
to address your markets interests and passions. Patricia
Twitchell, owner of Just
Bears and Stuff Gift Shop www.justbearsandstuff.comdid
just that when shedecided
to create the official “Love Your Teddy Bear Day.” With so
many bearenthusiasts
throughout the world, she knew it would be a fun way to
celebrateand
honor the love of bears.
Once
you decide on the type and name of the special day, let your
currentcustomers
know, send out a press release, and contact other businesses whomight be
interested in helping to promote this.
If
creative and very affordable methods to market are important to
you then you will want to get this information packed eBook.
Follow-up,
follow-up, follow-up. When someone gives you a lead or expresses
an interest in your product or service, follow- up immediately.
You have a warm lead. The longer you delay on follow –up the
colder the lead becomes.
To
learn more strategies on gaining position, visit
I
can only teach others what I believe to be true. If I believe
life is good then I can teach good. If I believe life to be bad
then I will teach the lessons of sorrow and despair. I must look
within my heart to know what is true. What is the legacy I
choose to pass on to others?