Street Smarts Marketing, Sales & Promotions 

Developed over the last 20 years, Kathleen Gage’s approach to the success of your marketing campaign is a very complete and effective method. Marketing consists of a variety of elements that should compliment one another in order to achieve optimum results. 

Street Smarts Marketing, Sales & Promotions is designed to be an ongoing training course in order to attain the greatest results for the client. The entire program has been developed with several key areas in mind. Based on your needs, Kathleen Gage can deliver the entire program over a period of days, weeks or months.

Kathleen can design a one-day training based on a specific area of need. All training courses are fully customized to the client’s needs.  

Street Smarts Marketing, Sales & Promotions will benefit:
  • Anyone looking for cost effective methods to brand themselves or their company 

  • Companies who want to succeed in today’s business world

  • Entrepreneurs who want to get the most out of their business

  • Executives with the vision to understand and embrace the changing market

  • Sales managers who want to take their team to the next level

  • Entrepreneurs who desire a healthy bottom line

  • Executives of nonprofit corporations seeking efficient ways to attract staff, volunteers and donors

  • Speakers, trainers and consultants who want to gain excellent visibility

  • Anyone who is open to possibility in business

  • Authors wanting to sell their books

 
Become An Unbelievable SELF-PROMOTER
“Marketing consist of many factors  - self promotion is a primary aspect,” Kathleen Gage
  • Find out why the opportunity to promote you, your product and your services is virtually everywhere
  • Learn how to create opportunity for yourself and others
  • Notice when opportunity shows up

 
Create a Professional and Successful Marketing Program
  • Determine where your organization is
  • Determine where your organization is headed – This is where a visioning retreat comes in
  • Know how to identify and evaluate strengths and weaknesses from an unbiased point of view
  • Know who your market is and/or needs to be
  • Understand how much a customer is worth to you
  • Develop marketing strategies
  • Learn to identify what is important to your customers

  • Know how to select growth strategies and a competitive strategy

  • Develop a plan of action 

 
Bridge the Gap Between Sales and Marketing  
  • Distinguish the difference between sales and marketing

  • Know how to develop high level sales from your marketing efforts

  • Never have to cold call again

  • Overcome call reluctance and fear

  • Secure high quality appointments

  • Package your sales presentation for optimum results

  • Obtain referral business through one simple strategy

  • Handle objections and rejection

  • Understand how and why people make decisions

  • Discover why most selling dialogues don’t work

  • Understand the psychology behind closing

  • Think creatively in the sales process

  • Understand the characteristics of top sales people

  • Discover one thing that is guaranteed to create failure for a salesperson

  • Learn 2 simple things you can do to build long term relationships with your clients

  • Determine what the real need of your customer is

  • Maintain top of the mind awareness in your customer’s mind

  • Develop powerful prospecting techniques

  • Network your way to success

  • Close without pressure

  • Secure repeat business

  • Up-sell when appropriate

  • Enjoy the process of sales and marketing

  • Discover one of the most inappropriate questions to ask a client

  • Know the right questions to ask

  • Learn how to become an unabashed SELF-PROMOTER

  • Create unbelievable selling opportunities

  • Accept, and embrace, that marketing is a part of the sales process

 
Marketing on a Limited Budget  

  • Discover how to obtain free publicity

  • Learn proven strategies to gain media exposure  

  • Understand how to identify endless PR opportunities  

  • Decide where and when to invest your marketing dollars

  • Develop ways to increase positioning and get them to remember you

  • Make your website work for you

  • Learn top secrets to have others market your business for you

  • Uncover strategies to increase positioning and get them to remember you

  • Find out why developing a unique selling proposition is so important

  • Learn how to have others willingly market your business for you

  • Learn how to get articles published

  • Discover how to get others to pay for your publicity

  • Understand what you really need to do at a tradeshow to make it worthwhile

 
Understanding your Market    

  • Who are they?

  • What motivates them?

  • How to reach them

  • What drives them to do business with you’

  • Know where to find your market

  • Find hidden opportunities to market

  • Understand as much as possible about your competitors as you need and want to

  • Determine the value and power of your current marketing strategies

  • Determine what you need to do in the future  

 
Developing a Winning Marketing and Promotions Campaign

  • Creating the vision

  • Identify the USP

  • Understanding the importance of the campaign name 

  • Marketing collateral 

  • How to write killer press releases 

  • Mailing Lists 

  • How to get them 

  • How to work them 

  • Your own Commercial 

  • Gaining name recognition and visibility 

  • The written word – How to make it work for you with the media 

  • Using newsletters 

  • Hard copy 

  • Online 

  • Content driven articles that benefit the reader  

  • Articles by others who have a good reach  

  • A great way to announce upcoming events and appearances  

  • Promotional products 

  • Networking Associations 

  • Coalitions Testimonials 

  • Community Involvement 

  • Sales letters 

  • Classified Ads 

  • Yellow Pages 

  • Postcard Campaigns 

  • Bulletin Board 

  • Marketing Coupons 

  • Point of Purchase Materials 

  • The media 

  • Partnerships 

  • Events 

  • Tradeshows 

  • Web site 

  • Flyers 

  • Brochures

 
Discover surefire ways to increase positioning and get them to remember you

  • Know your target market

  • Know your message

  • Press releases

  • Public appearances

  • Articles

  • Testimonials for a book

  • Sponsorships

  • Media quotes

  • Web site

  • Associations

  • Networking

  • Send them articles of interest to

  • Clients

  • Potential Clients

  • People you want to get noticed by

 
Utilizing the Media  

  • Advertising

  • Press Releases

  • Feature Stories                   

  • Calendar Listings                          

  • Airtime opportunities                        

  • Radio                   

  • TV

  • Newspapers

  • Magazines

  • The Internet 

 
Surveys  

  • How to conduct one

  • Who to target

  • What to do with the information 

 
Know where and when to invest your marketing dollars

  • Where you will get the highest ROI

  • On your corporate image and branding

  • Understand how to use direct mail in the most effective way possible.

  • Understand what a press packet is and is not

  • Find out what you should always have on your business card

  • Discover how effective catalogues are

  • Find out if yellow page ads really work and if they are worth the investment

  • Know when to invest in the media

  • Learn how to get thousands of dollars worth of FREE publicity

  • Be clear on which source to use…when

  • Uncover great value through events and tradeshows

 


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